|[May 04, 2012]
Brookline Arts Center Captures the Crown at Boston's 4th Annual Extreme Website Makeover Contest
BOSTON --(Business Wire)--
And the winner is . . .Brookline Arts Center! Metropolis
Creative, a branding and marketing agency with a focus on front-end
user interface design, today announced the winner of its Extreme
Website Makeover contest was the Brookline Arts Center. The big
"Reveal" event was held last week at the Charlesmark Hotel, where many
gathered in anticipation to hear who won the coveted new website.
Metropolis had more than 50 worthy entries this year, but ultimately
could only choose one. A panel of judges that included Scott Kirsner of
the Boston Globe, Yoon Lee, Bob Collins, Mark O'Toole and Bruce
Temkin, poured through the submissions to select five finalists and one
winner, based on three criteria: innovation, value and voting.
Arts Center (BAC) inspires and challenges artists at all levels,
offering community arts programs for all ages, but their website
wouldn't necessarily tell you that. he site lacks effective branding
both visually and with its messaging. The content doesn't appear to be
organized by audience or importance and there is no clear Call to Action
other than to "learn more." The Mission Statement is the most
prominently featured content, which is of least importance to most site
site design features a brightly colored, cohesively branded home
page that brings focus to BAC's most important offerings. The Metropolis
team created a new look for the brand, starting with the logo. The new
logo incorporates the BAC building, an old firehouse, since it is unique
and community-focused. The team also designed a "featured" area on the
homepage that rotates so BAC can highlight different programs and calls
to action. Metropolis also made recommendations to improve the SEO of
the site, optimized it for mobile content and helped design a cohesive
look for its social media hooks, including Facebook (News - Alert) and Twitter.
"This experience keeps getting better year after year," said Michael
Flint, founder and CEO of Metropolis Creative. "We have seen our own
brand grow immensely from the contest, with folks in D.C. and Atlanta
inquiring about how to launch similar contests in their cities.
Brookline Arts Center went above and beyond in their quest to win -
printing up business cards with our 'Makeover' logo on them, and a QR
code back to our website so people could vote for them!"
"We are beyond ecstatic about winning the Extreme Website Makeover,"
said Sean Fitzgerald, Brookline Arts Center. "For a small nonprofit,
winning this contest is monumental. We feel like our online presence
should reflect who we are - a vibrant community of artists. Our current
website is old, difficult to navigate and a headache to update. With a
new website, we can offer our students online registration and perhaps
most importantly, a place to showcase their work."
Creative delivers compelling web,
print and graphic design to attract and retain target audiences. For
13 years, Metropolis has built a portfolio of clients and success
stories that showcase winning brand differentiation on the web and in
print. The firm's approach begins with brand, message and audience
discovery and continues with a proposal and creative delivery solutions,
for everything from logos and collateral to search-optimized websites
that are easily maintained. Call +1.617.556.0010.
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