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Brocade Bolsters Investment in Asia Pacific With Opening of New Regional Briefing Center
SINGAPORE, Feb 27, 2012 (MARKETWIRE via COMTEX) --
Brocade (NASDAQ: BRCD), the leader in fabric-based networking
solutions, today expanded its investment in the vibrant Asia Pacific
region with the opening of a regional briefing center (RBC) located
in Singapore. The new networking-solutions center will showcase
leading-edge product demonstrations and facilitate discussions for
enterprise, campus and service provider customers throughout the Asia
Pacific (APAC) region.
Brocade opened the RBC in a formal ceremony hosted by Brocade CEO
Mike Klayko and a number of VIP guests including customers, partners
and members of the regional media.
The Brocade RBC in APAC is the newest facility in a global network of
briefing centers that Brocade maintains to support customer visits in
key markets. It is important to showcase Brocade's product features
and functionalities in the region as many of the key decision makers
operate locally. Brocade at present operates an award-winning,
world-class facility at its headquarters in San Jose, Calif. that
hosts thousands of customers per year.
The opening of its RBC in APAC is a strategic initiative for Brocade
as it is directly correlated to the opportunities available in the
region. According to Forrester Research*, the APAC market for
information technologies purchased by government and business was
more than $460 billion in 2011, making it the third largest regional
market after the US and Western and Central Europe. Further,
Forrester expects total IT investments to exceed $500 billion in
2012, growing nearly 10 percent, "even in the face of economic
weakness in other parts of the global economy."
"These investments are aimed at achieving our company's goal of
constantly enhancing our ability to serve the needs of our customers
worldwide," said Michael Klayko, CEO of Brocade. "While we are
justifiably proud of our world-class executive briefing center
facility at our corporate headquarters, these regional briefing
centers make it easier for our Asia Pacific customers to do business
with us by enabling them to access Brocade resources, explore
solution options, and interact with our staff in their home region."
The RBC strengthens the company's presence and investments in APAC
over its 16-year history. Highlights include:
-- Brocade maintains a direct presence through sales and R&D
facilities throughout the region spanning Greater China, Japan, Korea,
India, Singapore, Thailand, Australia and New Zealand;
-- Brocade serves regional customers across numerous industries including
Telecommunications & Mobile, Media & Entertainment
Manufacturing, High-Performance Computing, and Healthcare;
-- China and India represent two of the fastest growing countries for
Brocade in terms of revenue;
-- Brocade has a loyal installed base for its core SAN switching
solutions and commands approximately 80 percent market share in the
region;
-- About 12 percent of the total global Brocade workforce is based in
Asia Pacific with the company having doubled its headcount in the last
year;
-- APAC offers Brocade unique routes-to-market through strategic
partnerships and alliances
The APAC RBC in Singapore will have both logistic and technical staff
to coordinate briefings and seminars with Brocade sales teams,
partners and customers to brief them on the latest solutions,
roadmaps and demonstrate solutions spanning service provider,
enterprise data center and campus LAN environments. To schedule a
briefing, please contact your local Brocade sales representative.
*Source: "Asia Pacific Tech Market Outlook for 2012", Forrester
Research
About Brocade
Brocade (NASDAQ: BRCD) networking solutions help the
world's leading organizations transition smoothly to a world where
applications and information reside anywhere. (www.brocade.com)
Brocade, Brocade Assurance, the B-wing symbol, DCX, Fabric OS, MLX,
SAN Health, VCS, and VDX are registered trademarks, and AnyIO,
Brocade One, CloudPlex, Effortless Networking, ICX, NET Health,
OpenScript, and The Effortless Network are trademarks of Brocade
Communications Systems, Inc., in the United States and/or in other
countries. Other brands, products, or service names mentioned may be
trademarks of their respective owners.
Copyright 2012 Brocade Communications Systems, Inc. All Rights
Reserved.
CONTACTS
Brocade APAC Media & Analyst Relations
Wendy Lang
Tel: 65 6317 2464
wlang@brocade.com
Brocade Investor Relations
Robert Eggers
Tel: 408.333.8797
reggers@brocade.com
SOURCE: Brocade
mailto:wlang@brocade.com
mailto:reggers@brocade.com
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