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BRIEF: Marketing tips for start-ups focus of Hub workshop in El Paso [El Paso Times, Texas :: ](El Paso Times (TX) Via Acquire Media NewsEdge) April 23--Marketing consultant Norma Mendoza will give tips on developing marketing strategies for start-up businesses at a Thursday workshop in El Paso. Mendoza, owner of MerKadoTeknia Research and Consulting in El Paso, will talk about setting marketing goals and sales objectives, defining and reaching a target market, and evaluating a marketing strategy. Mendoza has a doctorate in marketing and consumer behavior from the University of Florida. She is former research director at Lopez Negrete Communications in Houston, where, she said, she directed marketing research projects for big-name clients, including Wal-Mart, Bank of America, Microsoft, Tyson Foods, and Shell Oil. The free workshop will be 4-6 p.m., Thursday at The Hub of Human Innovation, 500 W. Overland, Suite 230, in the Union Plaza District Downtown. Reservations are required by email, [email protected], or calling 915-321-3125. ___ (c)2014 the El Paso Times (El Paso, Texas) Visit the El Paso Times (El Paso, Texas) at www.elpasotimes.com Distributed by MCT Information Services |