BRIEF: Best Buy teams up with Seattle-based Car Toys [The Oregonian, Portland, Ore.]
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[February 15, 2012]

BRIEF: Best Buy teams up with Seattle-based Car Toys [The Oregonian, Portland, Ore.]

(Oregonian (Portland, OR) Via Acquire Media NewsEdge) Feb. 14--Looking to create a national presence in the growing area of after-market electronics for cars, Best Buy announced it has teamed with Seattle-based Car Toys, an independent audio and mobile electronics chain with 50 stores across the Northwest and Southwest.


Financial terms of its so-called "strategic alliance" were not disclosed.

The companies said the area of after-market electronics has grown as drivers demand more technology and connectivity within their vehicle. The move will allow Best Buy not only to sell the mobile and audio components to consumers, but expand into the commercial market by providing installation services for car dealers, fleet managers and insurance companies.


"The commercial car electronics business is a multi-billion dollar market and Car Toys is an industry leading retailer that brings a wealth of experience in specialized mobile electronics that serves as a great complement to the fulfillment capabilities we have through our Best Buy retail locations," Lisa Farrell, senior vice president for Best Buy, said in a company release.

-- Laura Gunderson ___ (c)2012 The Oregonian (Portland, Ore.) Visit The Oregonian (Portland, Ore.) at www.oregonian.com Distributed by MCT Information Services

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