[February 04, 2013]

Bridgevine Names Sasha Jeltuhin, Ph.D. as Chief Technology Officer

Bridgevine, Inc., a leading performance based digital marketing company focused on the life event of moving, today announced that Sasha Jeltuhin, Ph.D. has joined the company as Chief Technology Officer. In this role, Sasha will be responsible for leading Bridgevine's technology team and driving enhancements for Bridgevine's Acquisition and Merchandising Platform (AMP), which combines SEO, SEM, mobile, Daily Deals, Internet radio, display and social media to up-sell and cross-sell for brands to better monetize their customers through complimentary offers delivered seamlessly into third party web and CRM environments.

"Bridgevine is a cloud-based proprietary platform that has over 70 real-time integrations with the partners that we work with," said J. Patrick ("JP") Bewley, CEO of Bridgevine. "In addition, we have over 100 employees, three call centers and process 180,000 orders for our partners every month. It's critical for our CTO to have expertise in software architecture, development and management of teams supporting ecommerce, call center and data warehousing projects. Sasha has all of these attributes and more. Bringing Sasha on as CTO is a clear signal that Bridgevine is going to continue to expand upon our already leading technology platform and drive us toward our next iteration of growth and expansion into life cycle events."

Sasha brings more than fifteen years of experience to Bridgevine in architecture, development and management of scalable, high transaction applications and SaaS (News - Alert) platforms serving a variety of industries including inventory management, tax processing, content management and eCommerce.

Sasha has spent the last ten years in digital marketing, where he's been responsible for building and managing global applications and platforms. Applications developed under Sasha's supervision and with his heavy involvement have been used by a vast array of high profile organizations, like National Geographic, Smithsonian Institution, museums, including National Portrait gallery and High Museum of Art, educational institutions and hundreds of media companies like CBS, Clear Channel and Tribune.

In his roles as EVP of Technology and CTO at a variety of leading technology organizations, Sasha's focus has always been on data-driven management and a delicate balance between operational cost savings and a successful acquisition and retention of A-players. In his most recent role as the technology leader at Triton Digital, a large provider of marketing services for Radio and TV, Sasha navigated the company through an explosive growth by consistently employing ROI-analysis and performance metrics. During his tenure, Triton's technology team grew from 7 to 50+ people and, as the result, the product portfolio was enriched with 5 new enterprise applications.

Sasha received his Ph.D. in computational linguistics from the University of Stockholm in Sweden. After graduation he developed a system of computerized memory assessment and cognitive tests, which he successfully marketed and deployed in educational and clinical institutions across North America.

ABOUT BRIDGEVINE

Bridgevine, Inc. is a leading performance based digital marketing company that has consolidated the fragmented digital media ecosystem through a proprietary up-sell and cross-sell optimization platform. Bridgevine utilizes its proprietary optimization platform AMP to (a) provide insight and attribution across the digital marketing landscape of SEO, SEM, Mobile, Social and Display Media, and (b) perform superior up-sell and cross-sell for brands to better monetize their customers through complimentary offers delivered seamlessly into third party web and CRM environments. Through these solutions, the company has delivered more than $2.5 billion in revenue to enterprise customers such as Comcast, AT&T, Time Warner (News - Alert) Cable, CenturyLink, Constellation Energy, and DIRECTV. Bridgevine revenue increased 38% year-over-year in 2012. The company is also both EBITDA and cash-flow positive. The company is quickly expanding its solution offering and customer base and has been a member of the Inc. 500/5000 for six consecutive years through 2012. Bridgevine is backed by major investors such as Safeguard Scientifics (NYSE:SFE) and J.P. Morgan/Highbridge Capital. For more information about Bridgevine, please visit www.bridgevine.com.

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