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Bresnan Communications Leverages Pluris Integrated Marketing Solution
(Wireless News Via Acquire Media NewsEdge)
Pluris, a provider of fully integrated, multi-channel marketing
solutions, announced that Bresnan Communications, a broadband
telecommunications company has increased customer acquisition rates by
17 percent by deploying Pluris' Integrated Marketing Solution (IMS).
"By leveraging the advanced strategic and technological capabilities
Pluris offers, specifically the analysis, segmentation, targeting,
campaign management and reporting capabilities of IMS, companies like
Bresnan can create an integrated consumer platform to identify and
target the most appropriate prospects and customers," said Michael
Caccavale, CEO of Pluris.
"This level of insight and application results in more effective
acquisition, and creates a foundation for making the most of every
marketing activity. In short, IMS empowers organizations to optimize
every marketing dollar spent."
The company noted that last year Bresnan began seeking a way to
evaluate the company's marketing tactics in order to create a basis for
providing targeting recommendations that would increase install rates
of their fast-growing cable, Internet, and phone service "Triple Play."
According to company officials, Bresnan's marketing team chose to
deploy Pluris' IMS, a licensed end-to-end marketing solution that
combines proprietary techniques and technologies to support the entire
marketing life cycle, from campaign planning and budgeting through
execution and measurement.
IMS supplies marketers with data about their customers and prospects,
as well as tools that allow them to perform analyses for enhancing
acquisition and retention programs.
"We were impressed by how quickly we saw results from IMS," said Jackie
Heitman, Senior Vice President at Bresnan Communications. "Pluris
provided us insight, analytics and measurement to produce more
effective campaigns and superior results. As a result, we now have a
better understanding of our customer's needs and an ability to deliver
just the right message that will resonate with them."
Pluris offers experience in marketing strategy and technology
development to deliver marketing solutions that extend from targeting
and segmentation to integrated programs for managing campaigns and
database platforms.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright ? 2008 Wireless News
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