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Brandfolder Research Uncovers the State of Digital Asset Management (DAM)Brandfolder recently surveyed 255 marketers and creatives from SMBs and enterprise companies across the globe to better understand how brands manage their digital brand assets. Today, the findings of its independent report on the state of digital asset management (DAM) were announced. From social media to online advertising, digital assets are critical to branding success. To keep up with demand, marketers must create a greater volume of content. In fact, 76% of B2B marketers say they will produce more content in 2016 than ever before.1 But how will they organize, manage, and distribute this content efficiently? Brandfolder conducted a study to find out. Survey Highlights The key findings of the Brandfolder report illustrate the greatest challenges of modern brands, and reveal the vital role DAM plays in building brand equity. One clear takeaway: brands will benefit most from cloud-based DAM platforms that integrate seamlessly with other tools in the marketing ecosystem. The research also found:
DAM systems are designed to help marketers organize and manage all types of digital assets, from logos and color palettes, to stock imagery and video content. Although more brands are realizing the value of DAM, the space is still growing, and a lack of reporting and analysis in the industry makes it difficult to know which way to turn. Steve Baker, CEO of Brandfolder, adds, "Digital asset management solutions are essential to creating a strong and consistent identity. When companies fail to manage their brand correctly, their overall brand equity is diminished. Alternatively, well-managed brands are worth up to 20% more than brands that are not well-managed." Brandfolder's research arms marketers and creatives with new insights about how DAM platforms can mitigate asset management challenges to build brand equity. To read the entire report, complete with additional insights, visit: http://info.brandfolder.com/dam-report-2015/ About Brandfolder Brandfolder is the world's most powerfully simple digital asset management platform for storing, sharing, and showcasing assets. Organizations like Slack, OpenTable, Shazam (News - Alert), and HealthONE rely on Brandfolder to deliver consistent and compelling brand experiences. For more information visit Brandfolder.com or email [email protected]. 1 Content Marketing Institute: B2B Content Marketing 2016 Benchmarks, Budgets, and Trends North America, October 2015
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