|[April 27, 2012]
BrandExtract Launches New Brand Position for TEAM Oil Tools
HOUSTON --(Business Wire)--
Integrated branding and marketing firm BrandExtract, LLC, has launched
the new brand strategy for TEAM
Oil Tools, a rapidly growing supplier of downhole completions
solutions to the oil and gas industry. BrandExtract completed a
comprehensive assessment and rebranding process to launch TEAM's new
brand and website at this week's DUG Conference in Fort Worth, Texas.
"BrandExtract really understands our business strategy for the rebrand
and where we want to go," said Inez Moriarty, Director of Marketing for
TEAM Oil Tools. "TEAM's deep industry experience and commitment to our
clients, the community, and each other drive everything we do. Our
partnership with BrandExtract helped us align our brand and messaging to
really reflect who we are."
BrandExtract conducted employee surveys, client and stakeholder
interviews and extensive market research to define TEAM's brand position
and strategy, which is supported by a comprehensive marketing and
"The energy industry moves quickly, and reliable partners who have the
experience, knowledge and tools to get the job doe have a real
advantage," said Bo
Bothe, president and CEO, BrandExtract. "TEAM has a clear vision for
the company's future, and we're proud to support that through our
assessment, development, launch and expansion of their new brand
The new brand reflects TEAM's experience and key strengths in the oil
and gas industry - including its ability to quickly deliver reliable,
innovative downhole completion solutions through ongoing collaboration
The new brand launch includes new imagery, tagline and messaging to
align the brand image and messaging across all channels. Additionally,
BrandExtract developed the newly designed website
managed by BrandExtract's SAM site management software.
ABOUT BRANDEXTRACT, LLC.
BrandExtract is a brand experience firm that provides savvy business
solutions that help clients create, transform and grow. The company
analyzes all customer touch points - from operations and service to
promotions and sales - to help clients understand and manage their
entire brand experience. The firm then provides sound, strategic counsel
combined with engaging creative solutions that deliver measurable
results. Visit BrandExtract.com
for more information.
ABOUT TEAM OIL TOOLS
TEAM Oil Tools is a fully integrated completion equipment and services
provider to the oil and gas industry. Headquartered in Houston, TEAM has
a network of strategically located manufacturing and field services
centers throughout the United States to provide quicker access to TEAM
Oil Tool's unique downhole solutions. For more information, please visit teamoiltools.com.
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