|
Bowker Signs Data Partnership Agreements With Major Online Retailers of College Textbooks to Enhance PubTrack(TM) Higher Education Tool
(Market Wire Via Thomson Dialog NewsEdge) NEW PROVIDENCE, NJ, November 28 / MARKET WIRE/ --
Bowker, the global leader in
bibliographic information management, today announced that it has entered
into a number of data partnership agreements with some of the leading
textbook e-tailers and virtual bookstores serving the U.S. college retail
market.
The new agreements significantly expand the breadth of data collection for
PubTrack Higher Education, Bowker's Web-based business intelligence tool
for higher education publishing professionals. With the addition of the
newest data partners, PubTrack Higher Education now includes textbook
purchasing information from more than 11 million students nationwide, or
roughly 65 percent of the total U.S. college student population.
PubTrack Higher Education is the only sales analysis resource for the
higher education market that provides timely and accurate data regarding
textbook sales, course books-in-use information on college campuses
nationwide, and analyzes market share data in ways that matter to
publishers.
"The addition of important online retailers of college textbooks -- such as
Specialty Books, Alibris, TextbooksRus.com, ED MAP, Biblio.com, eCampus,
and Textbooks.com -- allows us to make our data sample more comprehensive
and our analytics more statistically significant for publishers in the
higher ed market," said Nathan Schultz, product manager for Bowker's
PubTrack. "Meanwhile, we continue to build our base sample with valuable
partners such as Follett Higher Education Group, Barnes and Noble College,
and Validis Resources in order to continually increase the volume of our
data collection and the accuracy of our reporting."
"PubTrack Higher Education provides publishers with crucial business
intelligence by gathering actual Point-of-Sale and Book-in-Use data about
which titles are adopted and purchased at colleges and universities across
North America," said Kelly Gallagher, general manager of the business
intelligence business unit for Bowker. "This information is powerful
because it allows publishers to make more calculated business decisions
based on totally objective market information."
According to Gallagher, PubTrack Higher Education collects data about
academic resources used within specific courses. The aggregated data is
then organized and made available to subscribers through a variety of
flexible search options and with a number of benchmark reports, such as
summaries by publisher, discipline, course and books-in-use.
About Bowker
Bowker is the world's leading source for bibliographic information. The
company provides searching, analytical, promotional, and ordering services
to publishers, booksellers, libraries, and patrons through national and
international brands, including: Books In Print, Global Books In
Print, Syndetic Solutions(TM), Pubnet, PubEasy, PubTrack(TM) and
more. In the U.S., Australia and Puerto Rico, Bowker is also the exclusive
ISBN and SAN Agency and a DOI registration agency for the publishing
industry. Bowker is headquartered in New Providence, New Jersey, with
operations in East Grinstead, England, and Port Melbourne, Australia. For
more company details, please visit www.Bowker.com.
Media Contact:
Daryn Teague
Teague Communications
661.297.5292Email Contact
Copyright 2007 Market Wire, Incorporated
[ Back To TMCnet.com's Homepage ]
|
TMCnet LOGIN
Webinars
