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Blue Man Group Links with SuperShuttle International for Joint Marketing Venture [Health & Beauty Close - Up]
[September 30, 2014]

Blue Man Group Links with SuperShuttle International for Joint Marketing Venture [Health & Beauty Close - Up]


(Health & Beauty Close - Up Via Acquire Media NewsEdge) Global entertainment company Blue Man Group and transportation company SuperShuttle International have reported a multi-faceted, multi-city marketing partnership.

The joint venture will run through summer 2015, the groups noted in a media release.

"Blue Man Group and SuperShuttle first worked together for the opening of SuperShuttle's service in Las Vegas. With the recent launch of SuperShuttle in Boston, another home to Blue Man, it seems like a prime opportunity to not only co-promote our brands, but more importantly, provide a high quality experience and service to our audience members," said Pam Harris, Chief Marketing Officer at Blue Man Productions.



As part of the program, SuperShuttle said that it will communicate Blue Man entertainment offers for Boston, Las Vegas, and New York City throughout the customer's travel experience, including website, online booking system, email, and advertising on the blue vans. In tandem, Blue Man will feature a SuperShuttle discount offer for airport transportation through its website, email, ticketing channel, and in-venue placements. In addition, the brands will share in select campaigns, such as in-flight magazine advertising, boarding pass advertising, and social media.

"We hope our customers will have fun with the co-branding of these two innovative brands," said Ken Testani, Senior Vice President of Global Marketing and Partnerships at SuperShuttle. "We like to have fun and provide a spectacular service, and so does Blue Man Group. We think it will be a win-win for both of us." More Information and Complete Details: www.blueman.com www.supershuttle.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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