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Billabong Selects NetSuite To Transform Customer Experience GloballySAN JOSE, Calif., May 5, 2015 /PRNewswire/ -- NETSUITE SUITEWORLD 2015 -- NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that Billabong International Ltd (ASX: BBG) has selected NetSuite SuiteCommerce to help transform customer interaction with its brands through the implementation of a new global omnichannel platform. NetSuite's SuiteCommerce platform will be progressively rolled out across the action sports company to provide a true omnichannel experience across its wholesale, retail and ecommerce operations. SuiteCommerce will provide a unified, real-time technology platform enabling Billabong International to:
Billabong CEO Neil Fiske said, "Creating a true omnichannel experience is one of the seven strategic pillars in our transformation strategy. We have high expectations of potential strategic partners in line with our approach of undertaking major structural changes once and doing them right. We look forward to working with NetSuite to build an industry leading global platform that creates a seamless customer experience across all of our channels, including wholesale." NetSuite SuiteCommerce provides Billabong with a scalable order management solution that will allow it to utilize its inventory more effectively and be quickly updated to keep pace with the rapidly evolving retail industry and consumer expectations. NetSuite CEO Zach Nelson said SuiteCommerce will enable Billabong to rapidly adapt to emerging retail models and strengthen its suite of brands. "Global retailers are repeatedly held back by siloed systems that result in a fractured journey as customers transition across disparate systems," said Mr. Nelson. "Billabong's moe to SuiteCommerce's single unified cloud-based platform will give the company the agility to deliver the seamless omnichannel customer experiences shoppers demand." Key benefits of SuiteCommerce for Billabong In-Store Omnichannel Experiences. Leveraging NetSuite SuiteCommerce InStore, sales associates can deliver a more personalized shopping experience with a comprehensive view of the customer history and the ability to order products from a tablet or mobile device if it's not available in the store. Automated Global B2B Commerce. Billabong can streamline processes associated with phone, fax and email orders for its diverse B2B partners ranging from smaller, boutique surf and sports shops all the way to larger retail partners. Billabong's partners will all have access to a flexible, self-service B2B commerce system which will help to free up Billabong's resources to focus on providing a more personalized service. Real-Time Inventory Visibility. With NetSuite SuiteCommerce, Billabong's brick-and-mortar stores, previously siloed from its online and call center organizations, can have real-time visibility into all inventory held across the company, enabling omnichannel features such as buy online and ship-from-store, turning the company's stores into individual fulfillment centers, helping Billabong to utilize inventory more efficiently and get product to customers faster and more cost effectively. Multi-Brand and Global-Ready. Billabong plans to leverage NetSuite OneWorld in conjunction with SuiteCommerce to support transactions in up to 190 currencies and 19 languages around the world. NetSuite will help the company to efficiently manage its websites in every country, resulting in streamlined engagement with all members of its B2B partner community. True Omnichannel Customer Relationship Management. Building on NetSuite's omnichannel CRM capabilities, NetSuite unifies all customer information into a single customer profile. This means that any employee, whether they are a store associate or customer service representative in Billabong's call center can have an immediate understanding of any customer, in real time, regardless of the channel, which facilitates better service, more sales and improved customer loyalty. About Billabong: The company has approximately 4,000 staff worldwide and its shares are publicly listed on the Australian Securities Exchange. Billabong International's products are licensed and distributed in more than 100 countries and are available in approximately 10,000 doors worldwide. Products are distributed through specialized boardsports retailers and through the Company's own branded retail outlets. The Company's brands are marketed and promoted internationally through association with high profile professional athletes, junior athletes and events. About NetSuite: Follow NetSuite's Cloud blog, NetSuite's Facebook page and @NetSuite Twitter handle for real-time updates. For more information about NetSuite, please visit www.netsuite.com. NOTE: NetSuite and the NetSuite logo are service marks of NetSuite Inc. Third-party trademarks mentioned are the property of their respective owners. Logo - http://photos.prnewswire.com/prnh/20090924/SF81218LOGO-b
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/billabong-selects-netsuite-to-transform-customer-experience-globally-300077753.html SOURCE NetSuite Inc. |