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Beyond Cloud Computing: Mobile Communications, Applications, Content, and Commerce in the Cloud
[July 16, 2013]

Beyond Cloud Computing: Mobile Communications, Applications, Content, and Commerce in the Cloud


NEW YORK, July 16, 2013 /PRNewswire via COMTEX/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Beyond Cloud Computing: Mobile Communications, Applications, Content, and Commerce in the Cloud http://www.reportlinker.com/p01555190/Beyond-Cloud-Computing-Mobile-Communications-Applications-Content-and-Commerce-in-the-Cloud.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=IT_Hosting Overview: Cloud computing is one of the hottest segments in information technology today along with mobile and wireless. Today, the number of smartphones in the US exceeds the number of laptops, tablets are enjoying significant growth, and just about every employee has one, two or even three mobile devices. Enterprise IT now has to deal with the additional responsibility of serving customers who use their mobile products to interact with the organization.

Cloud is moving beyond computing and storage and into an entirely new realm of communications, applications, content and applications. Evidence of this evolution ranges from common examples, such as Google Voice for Cloud-based communications, to less common examples such as Cloud-based payments solutions within the mobile commerce arena.

This research evaluates companies, solutions, opportunities, and the future market for Cloud-based communications, applications, content, and commerce. This report is must reading for anyone looking beyond computing alone, back-up/synchronization, and/or hosting for new revenue opportunities in Cloud-based services.


Target Audience: Cloud infrastructure and service providersNetwork operators (fixed and wireless/mobile)Network infrastructure and datacenter providersNetwork integrators and professional services providersCommunications, applications, content, and commerce VAS providers Report Benefits: Forecasts for cloud-based servicesUnderstand each cloud solution typeIdentify opportunities for cloud services beyond computingIdentify opportunities for cloud services for small and medium businesses (SMB)Learn about the interest and willingness to pay for consumer personal cloud servicesIdentify industry developments, trends, and the future potential for cloud based servicesUnderstand opportunities for Cloud-based communications, applications, content, and commerceUnderstand business models and market potential for all major cloud based hosting of infrastructure and services1.0 EXECUTIVE SUMMARY 52.0 INTRODUCTION 62.1 CLOUD COMPUTING 62.2 DATA BACK-UP AND SYNCHRONIZATION 72.3 BEYOND COMPUTING AND DATA BACK-UP: MOBILE CACC 73.0 CLOUD SOLUTION TYPES 83.1 PRIVATE VS. PUBLIC AND OTHER CLOUD SOLUTIONS 83.1.1 PRIVATE CLOUDS 83.1.2 COMMUNITY CLOUDS 93.1.3 PUBLIC CLOUD 93.1.4 HYBRID CLOUD 93.2 CLOUD SOLUTION TYPES 103.2.1 INFRASTRUCTURE AS A SERVICE (IAAS) 103.2.2 PLATFORM AS A SERVICE (PAAS) 113.2.3 SOFTWARE AS A SERVICE (SAAS) 114.0 COMMUNICATIONS, APPLICATIONS, CONTENT, AND COMMERCE 144.1 COMMUNICATIONS 144.2 APPLICATIONS 154.3 CONTENT 154.4 COMMERCE 164.5 HYBRID CLOUD SOLUTIONS FOR CACC 185.0 ENTERPRISE CHALLENGES: BYOD AND BYOT IN THE CLOUD 195.1 BYOD CHALLENGES 195.2 BYOT CHALLENGES 216.0 MOBILE PERSONAL CONSUMER CLOUD SERVICES 246.1 CONSUMER MOBILITY AND THE CLOUD: STATISTICS AND FORECASTS 246.2 COMMERCIAL CONSIDERATIONS 256.2.1 WHAT CONSUMERS WILL STORE IN AND ACCESS FROM THE CLOUD 256.2.2 WHAT DEVICES CONSUMERS WILL USE TO ACCESS THE CLOUD 256.2.3 WHERE AND HOW CONSUMERS WILL ACCESS THE CLOUD 266.2.4 WHAT COMPANIES DO CONSUMERS IDENTIFY WITH CLOUD SERVICES 266.2.5 CONSUMER WILLINGNESS TO PAY FOR PERSONAL CLOUD SERVICES 266.3 KEY CONCERNS AND SOLUTIONS FOR PERSONAL CLOUD SERVICES 276.3.1 LTE OPENS THE WAY TO ANYWHERE, ANYTIME, ANY DEVICE ACCESS 276.3.2 LTE DRIVES CLOUD GROW ACCELERATION VIA USER GENERATED CONTENT (UGC) 286.3.3 DIGITAL RIGHTS MANAGEMENT (DRM) 286.3.4 NETWORK AND DEVICE OPTIMIZATION 296.3.5 CLOUD DATA SECURITY 296.3.6 IDENTITY MANAGEMENT FOR CLOUD SERVICES 296.3.7 CLOUD SERVICES BROKERING AND CLOUD MEDIATION 297.0 REPRESENTATIVE PERSONAL CLOUD SERVICE PROVIDERS 307.1 BACKUP GENIE 307.2 CARBONITE 307.3 IBACKUP 307.4 JUSTCLOUD.COM 307.5 LIVEDRIVE 307.6 MOZY 307.7 MYPCBACKUP.COM 307.8 SOS ONLINE BACKUP 307.9 SUGARSYNC 307.10 ZIP CLOUD 317.11 COMPARATIVE ANALYSIS 318.0 CLOUD ROI: A CASE STUDY 329.0 SMB CLOUD SERVICES CONSIDERATIONS 359.1 STRENGTHS 359.1.1 REDUCED COST 359.1.2 INCREASED STORAGE 359.1.3 FLEXIBILITY 359.2 THREATS 359.2.1 CLOUD SECURITY 359.2.2 DOWNTIME 359.2.3 CLOUD MANAGEABILITY 369.2.4 CLOUD STANDARDS 369.2.5 CLOUD GOVERNANCE 369.2.6 DATA IN THE CLOUD 3610.0 REPRESENTATIVE VENDOR SERVICES AND SOLUTIONS 3710.1 AMAZON 3810.2 APPLE 3810.3 GOOGLE 3910.4 IBM 3910.5 MICROSOFT 4010.6 ORACLE 4110.7 SALESFORCE.COM 4110.8 VERIZON 4111.0 REPRESENTATIVE CLOUD INDUSTRY DEVELOPMENTS 4211.1 CENTURYLINK TO ACQUIRE APPFOG 4211.2 IBM ACQUIRING SOFTLAYER FOR PRIVATE CLOUD INFRASTRUCTURE 4211.3 SPRINT, IBM, SMARTPHONES AND THE CLOUD 4211.4 MOBILE HELIX AND DATA SECURITY 4311.5 MITEL ACQUIRES PRAIRIEFYRE CONTACT CENTER BUSINESS FOR $20M 4312.0 CLOUD MYTHS AND REALITIES 4413.0 CLOUD SERVICES FORECASTS 4813.1 BUSINESS PROCESS AS A SERVICE (BPAAS) 4813.2 ADVERTISING AS A SERVICE (AAAS) 4913.3 COMMERCE AS A SERVICE (CAAS) 4913.4 SOFTWARE AS A SERVICE (SAAS) 5113.5 PLATFORM AS A SERVICE (PAAS) 5413.6 INFRASTRUCTURE AS A SERVICE (IAAS) 5514.0 MARKET TRENDS AND THE FUTURE OF THE CLOUD 6014.1 INTERNET PROTOCOL AND WEB-BASED APPLICATIONS 6014.2 PRIMARY BUSINESS DRIVERS FOR THE CLOUD: ENTERPRISE AND WIRELESS 6014.2.1 BUSINESS TRANSFORMATION 6114.2.2 WIRELESS IN BUSINESS AND CONSUMERS 6214.3 BROADBAND WIRELESS AND THE CLOUD 6314.4 NETWORK OPERATORS, API, AND THIRD-PARTY CLOUD-BASED MVAS APPLICATIONS 6315.0 CONCLUSIONS AND RECOMMENDATIONS 6515.1 WIRELESS CARRIERS 6515.2 ENTERPRISE 66 Figures Figure 1: YOY BPaaS Market value growth forecast 2011-2017 48 Figure 2: BPaaS Sector CAGR 2012 - 2017 49 Figure 3: Cloud Advertising CAGR 2012 - 2017 49 Figure 4: Cloud Payments Market Projection 2012 - 2017 50 Figure 5: E-commerce BPasS Platform Growth 2012 - 2017 50 Figure 6: Application Services Growth Forecast 2012 - 2017 51 Figure 7: Fastest Growing SaaS Areas by CAGR 2012 - 2017 52 Figure 8: SaaS CRM Revenue Forecast 2012 - 2017 52 Figure 9: Sector Market Value 2012 - 2017 53 Figure 10: SaaS ERP Market Value 2012 - 2017 53 Figure 11: SaaS SCM Market Value 2012 - 2017 54 Figure 12: PaaS Growth Forecast 2012 - 2017 54 Figure 13: CAGR by PaaS Sub-segment 2012 - 2017 55 Figure 14: Infrastructure as a Service (IaaS) Revenue Forecast 2012 - 2017 56 Figure 15: CAGR by IaaS Segment 2012 - 2017 56 Figure 16: Computing Sub-segment Revenue Forecast 2012 - 2017 57 Figure 17: Consolidated Cloud Management and Security Market Value 2012 - 2017 57 Figure 18: Cloud Management and Security Services CAGR 2012 - 2017 58 To order this report:IT_Hosting Industry: Beyond Cloud Computing: Mobile Communications, Applications, Content, and Commerce in the Cloud Contact Clare: clare@reportlinker.com US:(339) 368 6001Intl:+1 339 368 6001 SOURCE Reportlinker http://rt.prnewswire.com/rt.gif?NewsItemId=BR47882&Transmission_Id=201307160848PR_NEWS_USPR_____BR47882&DateId=20130716

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