| [January 08, 2009] |
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Baytech Releases Long-Awaited Integrated SEO / PPC Marketing Solution
SAN JOSE, Calif. --(Business Wire)--
Baytech Web Design announces today the expansion of its core online marketing services. Search engine optimization, pay-per-click advertising (PPC) and email marketing services will be offered as one powerful and integrated marketing solution.
This comprehensive solutions offering comes at a time when the demand for integrated marketing solutions that take into account both offline and online channels is at an all time high.
"SEO is like a foundation for all websites," says Jennifer Lin, Marketing Director at Baytech. "Keep in mind that SEO is optimizing a website for better visibility. In order to obtain real and consistent traffic, we have to do other types of marketing like PPC and email marketing or more to increase a web presence."
Founded as a web design company, Baytech has its roots in developing high-end B2B and B2C web application development in a number of industries including high tech, retail, finance, and more.
Baytech's long term strategy to become what it is today, a full service web development and online marketing services firm, has allowed them to provide a one-stop integrated marketing solution for their clients.
Baytech employs marketing best practices picked up along the way, but most of its success is simply due to its voracious appetite to learn and develop search engine marketing and PPC techniques—sometimes through trial-and-error. However, they have been careful to avoid "black hat" SEO techniques like keyword stuffing in Meta tags or using link farms to falsely deflate a website's popularity.
Recently, Baytech expanded its search engine optimization, PPC and search engine marketing services division to accommodate growing demand for these services.
"As good SEOs usually do, we focus on educating clients about the opportunities and best practices of SEO and PPC," says Lin. "Clients would then feel comfortable knowing that we can help tailor a solution for their needs."
Baytech will be attending consumer and industry tradeshows throughout 2009 to showcase best practices and models such as a new single dashboard that tracks the efficacy of a number of marketing efforts: PPC, SEO, and email marketing.
"During economic recessions, firms that thrive are cutting down their marketing cost by moving their budgets online," says Maxine Wang, Director at Baytech. "Still it is important to double your marketing and sales efforts through this rough patch and increase your bottom line."
Baytech is a global, full-service web development and marketing firm. Rated a top three Silicon Valley web development firm, we offer a full range of web services to clients of all sizes. We serve companies in all industries: manufacturing, professional services, retail, finance, technology and the list continues to grow each day.
Baytech excels in various web development disciplines, including the development of complex web portal, CRM (Customer Relationship Management), CMS (Customer Management System), e-Commerce system, advanced corporate and enterprise applications. Our design disciplines include strategic planning and research, high quality branding and design, interactive multimedia solutions—all of which combine to markedly improve our client's competitive position and internet footprint.
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