[January 15, 2015]

Bay Dynamics Appoints Gautam Aggarwal as Chief Marketing Officer

Bay Dynamics, the leading provider of security and information risk intelligence to the world's largest organizations, today announced the appointment of Gautam Aggarwal as Chief Marketing Officer (CMO), effective January 12. Aggarwal has a rich background in IT security and networking, and brings forth two decades of results-oriented, in-depth technology experience in products and marketing. As CMO, Aggarwal will oversee global corporate and product marketing and marketing communications at Bay Dynamics.

"Despite the best efforts of corporate IT security teams and their vendor partners to stay ahead of the latest threats, attackers continue to infiltrate corporate networks. It's clear that companies need to take a new approach to security - and that's exactly what we're working with our customers to achieve," said Feris Rifai, Co-Founder and CEO of Bay Dynamics. "Gautam is a highly motivated and passionate leader, and brings another security-focused perspective to the team at Bay Dynamics. As we continue to expand our offerings to reach new customers and markets, his experience and expertise will be an important asset to accelerate the brand and product awareness. We are very excited to welcome him to our team."

Over the course of his career, Aggarwal has led the worldwide marketing charter for innovative and leadership products, services and solutions for public-facing technology corporations and fast-paced growth start-ups. He has extensive experience defining and creating new categories for disruptive markets and leading the go-to-market strategies for large enterprises, commercial businesses and key verticals. Additionally he has a deep understanding of the cybersecurity market for advanced threats, as well as the business challenges and security pain points facing customers. As a global marketing leader, he has an impeccable track record of building world-class, highly successful enterprise marketing organizations.

"Numerous high-profile data breaches have demonstrated that the traditional approach to IT security is not making companies any safer today than they were yesterday, and many organizations are looking for a new way to reduce the impact of breaches," said Aggarwal. "With proven products already deployed for well-known enterprise customers, Bay Dynamics is empowering its customers to take a more active role in the battle against the latest cyber threats. With the cybersecurity threat landscape getting more complex with insider threats, attacker infiltration and lateral movement of sensitive data, Bay Dynamics is at a critical juncture and I look forward to working closely with the executive and sales teams to drive broader awareness and accelerated adoption of the Risk Fabric solution."

Aggarwal joins Bay Dynamics from FireEye (News - Alert) where he served as Vice President of Product Marketing, leading the company's global go-to-market charter for products, solutions and services portfolio. Before FireEye, he was with Barracuda Networks (News - Alert) as its Vice President of Product Marketing driving business success across both large enterprises and small-to-medium businesses. Prior to Barracuda, Aggarwal was Director of Solutions Marketing at Cisco (News - Alert) where he led the enterprise products and solutions charter across the services routing and integrated security portfolio. Aggarwal holds a double Masters in Business Administration from Santa Clara University and Computer Science from the University of Southern California.

Bay Dynamics will look to Aggarwal to drive its go-to-market strategy, extend the company's reach into new verticals, and continue to build awareness of the company as the trusted provider of actionable intelligence for incident identification, investigation and remediation. He will be responsible for engaging with the company's customers and partners to fully understand their needs and ensure Bay Dynamics' solutions continuously align with their current and future requirements.

About Bay Dynamics

Bay Dynamics™ helps the world's largest organizations turn enterprise data into actionable information risk intelligence - ensuring the integrity of sensitive information assets and making certain they are being used in a way that creates business value. Proven among the Fortune 50, Bay Dynamics leverages its unique technology to detect and expose deviations from the norm and provide clear data visualization for risk prioritization, proactive management, and actionable insight into any business. For more information, visit www.baydynamics.com.

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