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Barnes & Noble launches the new NOOK for Android
Jul 23, 2010 (M2 EQUITYBITES via COMTEX) --
Book retailer Barnes & Noble Inc (NYSE: BKS) on Thursday introduced the
NOOK for Android, a Barnes & Noble eReading experience for those with
Android-based smartphones and devices.
This new application is the latest addition to Barnes & Noble's list of
free eReader software and reportedly the only Android eReader
application offering the ability to share eBooks with friends.
The new Android app is also the first eReader software to feature
Barnes & Noble's new NOOK-centric branding.
The company said that NOOK for Android will soon be followed by an
updated NOOK for iPhone, NOOK for iPad, and others in the coming months.
The new eReader software branding aligns with the company's current
NOOK offering -- NOOK 3G and NOOK Wi-Fi eBook Readers, and the recently
announced NOOKstudy online study platform and software solution for
higher education.
NOOK for Android offers those with devices using Android OS 1.6 and
higher the ability to shop Barnes & Noble's eBookstore, including new
releases, bestsellers and free classics, and download titles in seconds.
Also, any customer's personal Barnes & Noble eBook library -- purchased
on a NOOK eBook Reader, online at BN.com or on another BN
eReader-enabled device -- will easily sync to their device in seconds so
their library goes wherever they go.
Barnes & Nobles said that customers signing up for a new BN.com account
when downloading the new application, will also find three Barnes &
Noble Classics Series eBooks -- Dracula, Little Women and Pride &
Prejudice -- in their libraries, along with samples of two current
bestselling eBooks.
NOOK for Android is available immediately at
http://www.bn.com/nookforandroid.
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