|[May 01, 2012]
Balihoo Presents Webinar Series: Taking National Brands to Local Markets
BOISE, Idaho --(Business Wire)--
the premier provider of Local Marketing Automation (LMA) technology and
services to national brands with local marketing needs, today announced
a free webinar series designed to help national brand marketers
implement effective local marketing activities. The series of four,
30-minute webinars will be held Tuesdays in May at 12pm EDT, starting on
May 8. To learn more and/or register: http://balihoo.com/webseries/May2012.
Webinar installments are:
The topics will be presented by Shane Vaughan, Balihoo CMO, and other
local marketing experts, including Stevey Sherfy from GroupM Search and
Ben Carmen from Localeze. They will be joined by additional marketing
strategists from Balihoo who help national brands such as Kohler (News - Alert), Pearle
Vision, Geico and 1-800-DOCTORS understand the digital space and the
best ways to incorporate it into their national-to-local efforts.
"Local marketing is quickly becoming a necessity for national brands,
especially those that rely on a network of local affiliates, dealers,
distributors, franchisees or retailers," commented Vaughan. "Without an
effective online local marketing strategy, there's a good chance
national brands are losing visibility and sales at the local level and
leaving revenue on the table."
Attendees will learn:
Local marketing best practices for national brands
How to take advantage of "The Local Web"
Why national brands need local websites and how to implement them for
100s or 1000s of local sites
How to build and manage geo-targeted PPC campaigns for a network of
How to create a local social media strategy to complement a national
The best way to set up local business listings and why they're
important for increasing local sales
Balihoo is the premier provider of Local Marketing Automation (LMA)
technology and services to national brands with local marketing needs.
By automating local marketing, Balihoo gives national brands
unprecedented control over local marketing execution and the ability to
control the customer experience closer to the point of purchase.
Additional information about Balihoo is available at www.balihoo.com.
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