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Back to the Future: Come Meet the NEW Aprimo at DMA &THEN Conference Oct 16-18 in Los AngelesCHICAGO, Oct. 4, 2016 /PRNewswire/ -- Aprimo LLC, the company that pioneered marketing operations management software for enterprise and mid-market companies, will mark its official return to the global stage at the Direct Marketing Association's upcoming DMA &THEN industry event in Los Angeles, California, October 16-18. Founded in 1998, the company was acquired in 2011 and operated under a different name for the past five years. In July 2016, Marlin Equity Partners acquired the business and re-branded it "Aprimo." Refreshed and revitalized, the new Aprimo is strategically focused on enabling smarter marketing by providing solutions that remove the complexity from marketing operations, so marketers can focus less on marketing mechanics and more on delivering ROI. "It's an exciting time in our history and a great opportunity for our many loyal Aprimo customers to shape the future with us," said David Panek, SVP of Marketing with Aprimo. "We're again a nimble, idependent global company, with the only complete marketing operations platform in the world. The new Aprimo is 100 percent customer focused and committed to steadily providing the smartest, most innovative marketing operations management solutions available." DMA &THEN event attendees can meet the new Aprimo at Booth #443 in the L.A. Live Exhibit Center. There, marketers will see and experience how Aprimo's powerful SaaS solutions for Plan & Spend, Marketing Productivity, and Distributed Marketing bring order out of chaos and drive measurable results. Attendees can also register for a daily giveaway of an Amazon Echo by experiencing a demo or engaging with Aprimo on social media at the Aprimo section of the DMA &Then Experience Zone. About &THEN, The DMA Annual Event About Aprimo Copyright 2016 Aprimo LLC. All rights reserved. Logo - http://photos.prnewswire.com/prnh/20160719/391172LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/back-to-the-future-come-meet-the-new-aprimo-at-dma-then-conference-oct-16-18-in-los-angeles-300338256.html SOURCE Aprimo |