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B2B Marketing Automation Buyer's Checklist Released by Four QuadrantSAN FRANCISCO, Sept. 12, 2017 /PRNewswire/ -- Four Quadrant LLC, the premier provider of B2B go to market strategy and tactical resources, has released its latest marketing resource – the Marketing Automation Buyer's Checklist for B2B Marketers. Marketing automation functionality includes lead capture, scoring, segmentation and nurturing, on- boarding, retention, cross-selling, up-selling and customer loyalty. A segment of SaaS technology spending, marketing automation solutions are typically a marketing purchase within B2C and B2B organizations for creating a managed, repeatable process to systematically build a sales pipeline that converts to revenue. Numerous analysts and vendor research reports indicate that two-thirds of the B2C and B2B market has purchased marketing automation platforms (MAPS) with another 20% planning to purchase MAPs within the next two years. Before investing in a MAP, B2B marketers should create a marketing automation buyer's checklist to ensure the right solution is purchased. Some of the questions B2B marketers need to ask their organizations and themselves are:
All of Four Quadrant's go to market resources are designed to enable B2B sales professionals and marketers to leverage proven methods, processes and templates. These methods have been effectively used at G1000 companies, startups, venture capital firms and at the executive MBA level to design, develop and execute go to market strategies and tactics. About Four Quadrant LLC Four Quadrant LLC was founded by Peter Buscemi, a seasoned CMO with three decades of experience spanning start-ups to Fortune 500 companies in addition to advising portfolio companies and teaching at the executive MBA level. The sole mission of Four Quadrant LLC is to provide B2B go-to-market resources for sales executives and marketers to effectively develop go-to-market strategies and execute go-to-market tactics. https://www.fourquadrant.com Photos: Press release distributed by PRLog View original content:http://www.prnewswire.com/news-releases/b2b-marketing-automation-buyers-checklist-released-by-four-quadrant-300517571.html SOURCE Four Quadrant LLC |