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B Lab Partners with Hubba To Highlight Certified B Corporations with BuyersB Lab, a global non-profit organization that certifies for-profit companies that meet the highest standards of social and environmental performance, accountability, and transparency ('B Corporations') has partnered with Hubba, the largest B2B commerce network helping SMBs in the retail space, to expand their business. There are over a hundred and fifty B Corporation brands that will receive distinct badge on Hubba already. The partnership will award B Corp brands differentiated and enhanced visibility with thousands of buyers that turn to Hubba each week searching for new products to carry in their stores, ecommerce sites and subscription boxes. Brands not currently certified by B Lab looking for acknowledgement of the initiatives they have incorporated into their business will be invited to submit application to become B Corporations. "In an effort to attract the new generation of consumers, we areseeing a 25-30 per cent increase in retailers searching for socially conscious brands to include in their inventory," says Ben Zifkin, CEO founder of Hubba. "Today's consumers have a growing interest in socially responsible companies and make purchase decisions motivated by the causes a company is connected to that align with their values." Recent reports have shown that +45% of consumers are swayed to purchase products from companies with a commitment to the environment, and 43% of consumers value a brand's commitment to society. Social activism is on the rise and more brands are aligning themselves with philanthropic causes, sustainable initiatives and social movements, this partnership provides unique opportunity for retailers to align with those companies that share their values. "Our goal is to build a global community of Certified B Corporations who meet the highest standards of responsible business," says Ben Anderson, Chief B Keeper at, B Lab. "Hubba's platform provides an opportunity to expand our global movement to align what benefits businesses with what benefits society." Using a combination of machine learning and personal curation, Hubba successfully matches brands and buyers helping brands get increased distribution and buyers find the right products for their store. With the new partnership between Hubba and B Lab it will be easier than ever before for like-minded and socially conscious brands and buyers to connect and use businesses as a force for good. About Hubba With +60,000 members, Hubba is the leading business network designed to empower independent companies to connect on opportunities to grow their business. The platform provides powerful tools for buyers to discover new products from some of the world's most innovative and creative brands, and opens new avenues for product creators to expand their reach and build partnerships with retailers across the globe and over multiple categories. About B Corporations Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 2,300 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal - to redefine success in business.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171019005509/en/ |
