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Awareness Announces Major New Release of Enterprise Social Media Platform
(Marketwire Via Acquire Media NewsEdge) WALTHAM, MA, June 9 / MARKET WIRE/ --
Awareness,
Inc., the leader in enterprise social media, today announced that the company
has released the latest version of its platform, Awareness
Summer 2008. This new release enables Awareness customers, such as P&G,
McDonald's and JetBlue, to drive higher user engagement, extend their
communities to new points of participation on the Internet and better
manage communities through increased insight.
The Awareness Summer 2008 platform release allows for the creation of
communities that broadly connect people and content through new
enhancements that include Microsoft SharePoint integration (announced today), advanced social
networking functionality and portable widgets that extend
Awareness-powered Web 2.0 communities to any website and third-party
services such as iGoogle and Facebook. In addition, administrators of
Awareness communities now have more advanced self-service reporting and
metrics functionality to more clearly understand and manage community
activities.
Awareness Summer 2008 features and benefits include:
-- Microsoft
SharePoint Integration -- Microsoft SharePoint users can now engage and
directly connect with Awareness-powered, external-facing Web 2.0
communities, bringing the value of external-facing social media to
SharePoint users. This integration was made possible through a strategic
relationship with Microsoft; for more details, please see the accompanying
press release.
-- Rich User Experience -- Advanced social networking, a
customizable user interface and the ability to create social groups within
communities make a richer user experience that further drives user
engagement and participation. New features include:
-- People lists, Status, Profile Privacy, Presence and Activity Feeds;
-- Personalized drag and drop user interface;
-- Neighborhoods -- where community administrators can create structured
social areas that feature sophisticated security and customization; and,
-- Groups -- where users can create ad-hoc social areas that other users
can join by invitation or by request.
-- Broadly
Connecting People and Content -- The new version allows organizations
to broadly connect people and content by using Awareness' portable widgets
and improved API.
-- Portable widgets allow Awareness-powered communities to be extended to
any page on the Internet. These widgets span a wide range of Awareness
capabilities, including displaying and contributing community content,
social networking features and more. Awareness widgets can be rapidly
placed on any HTML page or third party services such as Facebook and
iGoogle.
-- The Awareness API has been extended to include the entire range of
Awareness community and administrative level capabilities. This empowers
companies and partners to build their own communities and integrate with
other collaboration and social networking services.
-- Improved Community Insight -- Awareness
administrators now have increased self-service capability to report and
graph participation and success metrics in their communities, including
user activity, content activity and more.
-- High Performance and Scalability -- Awareness Summer 2008 is optimized
to scale and perform for the large communities and volumes that Awareness
powers. Awareness benchmarking results show 10 to 20 times performance
improvements over the current Awareness release.
"We see Awareness as a long term partner, and this latest release brings
the Awareness platform to the next level, offering great new social
networking capabilities, advanced reporting and community management that
will really help encourage robust community participation," said Aaron
Schwartz, vice president of Sg2, an international, future-focused health
care intelligence company. "With Awareness, Sg2 has been able to create a
virtual meeting place for health care industry professionals, and the value
we've seen from this partnership will only be strengthened by the company's
continued momentum and innovation."
"Over the last year, the Enterprise 2.0 space has gathered significant
momentum. We've been working with leading companies to realize the business
potential of social media and the benefits of using Web 2.0 communities to
stimulate conversations between employees, customers and partners around
their brands," said John Bruce, CEO of Awareness. "Our Awareness Summer
2008 release builds on this and lets customers offer their community
members a wider variety of engagement points across the Web and a user
experience that really encourages participation."
About Awareness
Awareness helps companies build and operate branded Web 2.0 communities.
These online communities let customers, prospects, employees and partners
connect with each other and share content. At the core of the Awareness
solution is an on-demand social media platform that combines the full range
of Web 2.0 technologies -- blogs, wikis, discussion groups, social
networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with
security, control, and content moderation. Awareness builds these features
into complete communities for companies, or customers use the Awareness API
and widgets to integrate Web 2.0 technologies into their own web
properties. Major corporations such as McDonald's, Kodak, the New York
Times Company, Northwestern Mutual and Procter & Gamble use Awareness to
build brand loyalty, generate revenue, drive new forms of marketing,
improve collaboration, encourage knowledge-sharing and build a "corporate
memory." Find out more at http://www.awarenessnetworks.com.
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Media Contacts:
For Awareness
Jennifer Gazin or Virginia Zimpel
415.625.8555
awareness(at)launchsquad(dot)com
Or:
Eric Schurr
781-622-2388
eric.schurr(at)awarenessnetworks(dot)com
Copyright ? 2008 Marketwire
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