Avtech Leverages eASIC Helps to Reduce IP Surveillance Camera Cost
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TMCNet: Avtech Leverages eASIC Helps to Reduce IP Surveillance Camera Cost

[March 28, 2008]

Avtech Leverages eASIC Helps to Reduce IP Surveillance Camera Cost

(Wireless News Via Thomson Dialog NewsEdge)
eASIC, a provider of zero-mask charge ASIC devices, announced that
Avtech, a Taiwanese manufacturer of low cost surveillance systems,
reduced the system cost of its new dome IP surveillance camera by 45
percent .

The companies said this was achieved by replacing a low density FPGA
with eASIC s zero-mask charge Nextreme ASIC. The Nextreme device
consolidated multiple high-performance image processing functions and
enabled Avtech to increase the camera features while significantly
reducing overall system cost and power consumption.

In addition to the substantial system cost saving, we were pleasantly
surprised at how quick we received working devices and how much lower
the power consumption was compared to the low density FPGA we were
using, said Kevin Chiang, R&D Manager of Avtech. eASIC s zero-mask
charge, fast turnaround ASICs helped us to make quick changes to keep
up with the latest requirements from our customers and also rapidly
ramp into high volume production.

According to Simon Harris, senior research director at IMS Research,
Network cameras are one of the fastest growing areas of the electronic
security market, with shipments forecast to increase by nearly 40
percent per annum over the next three years. As production volumes
increase, manufacturers of network cameras will strive for increased
functionality at lower cost, and rapid time to market in order to be
competitive.

This is a classic example where the costs of the FPGA make them
prohibitive in high volume production, said Jasbinder Bhoot, Senior
director of Marketing at eASIC Corporation. Avtech took full advantage
of the FPGA cost reduction program we launched recently, and were able
to integrate more functionality while dramatically reducing cost, thus
allowing Avtech a unique advantage to further gain market penetration
in the IP surveillance camera market, added Bhoot.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))

Copyright ? 2008 Wireless News

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