Avectra Takes E-commerce Capabilities to the Next Level with Release of netFORUM Enterprise 2.2
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[September 17, 2008]

Avectra Takes E-commerce Capabilities to the Next Level with Release of netFORUM Enterprise 2.2

MCLEAN, Va. --(Business Wire)-- Avectra, the leading provider of on-demand membership management software, announced today the latest release of netFORUM Enterprise. The new version offers the industry's fullest array of new and enhanced E-commerce features - including PayPal Express Checkout integration and compliance with Payment Card Institute (PCI) standards for data security - all designed to help member-based organizations fully leverage available revenue sources.



The new release of netFORUM Enterprise 2.2 offers support for multi-currency sales, automated membership renewals, enhanced Web security, customizable E-marketing demographics and integrations with Real Magnet and Microsoft Office SharePoint Server 2007. It will be followed by additional SharePoint functionality enhancements later in 2008 including content management and staff/member collaboration features, according to Don Prodehl, vice-president, research & development, for Avectra.

"Our customers already depend on netFORUM Enterprise to help them streamline their core operations and maximize the value of their most critical member-facing activities," said Prodehl. "Since E-commerce is a growing revenue source for them, our proactive compliance with PCI standards now enables them to securely and confidently support E-commerce transactions that drive their business directly through netFORUM."



The multi-currency functionality will allow customers to purchase items in foreign currencies and works across all functions in centralized order entry, while maintaining the integrity of accounting functions. The new Real Magnet integration can be used for e-mail and fax blasts or other mass e-mail opportunities to target personalized industry news or related social media content to specific members and/or groups.

"Real Magnet is built directly into our Web interface, giving customers the ability to use the service without leaving netFORUM and send messages more efficiently - all with better tracking and recording capabilities," added Prodehl. "Coupled with the other E-commerce capabilities and SharePoint integration, these new features help make netFORUM Enterprise 2.2 an even more indispensable tool for the most sophisticated member-based organizations."

In addition to the new E-commerce and accounting functionality, netFORUM Enterprise 2.2 also includes other web-based membership management and content management enhancements including:

-- Microsoft Outlook messaging enhancements for improved processing speed and recipient monitoring

-- Easier addition of tracks and sessions for improved event management

-- User defined controls for flexibility in pricing management

"Our dedication to support our customers with industry leading technology that today's member based organizations need is exemplified in this release of netFORUM Enterprise 2.2," said Barry Malek, chairman and chief executive officer of Avectra. "Revenue from both dues and non-dues activity is a key driver that enables today's associations to serve their members, and we are excited to offer these important tools to our customers with this release of netFORUM."

About netFORUM Enterprise

Avectra's netFORUM Enterprise is the industry standard in membership management software. It is the industry's most technologically advanced solution, serving the most complex needs of even the largest associations with unmatched flexibility and speed. More that 30 modules are available, which provide unlimited management and control over all facets of an association's operation. For additional information, visit www.avectra.com/enterprise.

About Avectra, Inc.

Avectra, with 15 years of experience, is the leading provider of on-demand membership management software. Avectra's web-based, integrated netFORUM software enables organizations of all sizes to experience world class membership management. netFORUM Enterprise Edition is uniquely tailored to the needs of the largest member-based organizations, while their netFORUM Team and Pro Editions are scaled to perfectly address the needs of small and mid-sized organizations, providing the tools that help identify, secure and build members for life. Headquartered in McLean, Va., Avectra has regional offices in Chicago and Los Angeles. For more information about Avectra and the netFORUM family of products, visit www.avectra.com or call 800-858-8272.

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