Autonomy, an HP Company, Delivers Marketing Performance Suite Designed for the Human Information Era; Comprehensive offering allows marketers to understand, attract, engage and convert customers in real time
[December 04, 2012]
Autonomy, an HP Company, Delivers Marketing Performance Suite Designed for the Human Information Era; Comprehensive offering allows marketers to understand, attract, engage and convert customers in real time
(M2 PressWIRE Via Acquire Media NewsEdge) FRANKFURT, Germany - Autonomy, an HP Company , today delivered a comprehensive offering designed to help organizations dramatically increase market share, optimize marketing spend, and increase revenue across all channels.
The Autonomy Marketing Performance Suite provides chief marketing officers (CMOs), digital marketers and customer experience managers with a single solution that enables them to understand, attract, engage and convert customers in real time. Powered by Autonomy's Intelligent Data Operating Layer (IDOL) , the suite automatically recognizes concepts, patterns and ideas in unstructured, human information, and enables organizations to deliver contextualized, multichannel experiences that result in increased customer engagement, conversions and revenue.
As part of today's announcement, Autonomy is unveiling several new innovations in the Marketing Performance Suite. These innovations, which are the result of a collaborative, strategic effort between Autonomy, HP Software, HP Labs, and HP Printing and Personal Systems, include the following: Executive Scorecards - CMOs Marketing Officers and digital marketers can now benefit from HP Software's innovative Executive Scorecards . HP Software Professional Services or an HP Software Services partner can leverage this technology service to deliver scorecards that meet the unique needs of marketers. The dashboard could track multiple key performance indicators, including customer satisfaction, lead conversion, online advertising effectiveness, social impact and SEO ranking. HP Software and Autonomy offer this as a consulting service that leverages best practices, methodology and software to give marketers a powerful console that allows them to detect and act on signals of opportunity in real time. Facebook Advertising Bid Optimization - Proven online advertising optimization solution Autonomy Optimost Campaign has been enhanced with new bidding algorithms for social advertising. This capability enables marketers to identify the most cost-effective price points for purchasing advertisements on Facebook, and deliver more targeted, relevant ads to targeted segments on the social platform. Enhanced Segmentation - Autonomy Optimost , the company's multivariate testing solution has been enhanced with dynamic segment discovery capabilities. The solution takes advantage of new classes of user and behavior data to automatically detect and target content to new customer segments in real-time, resulting in increased revenue by audience. Integrated Customer Experience Management and Social Awareness - Autonomy TeamSite and LiveSite have been enhanced so that content within websites can be correlated with activity within social networks in near real time. For example, within minutes of launching a product, initiating a campaign or interesting news story, Autonomy Explore can show associated activity and emerging trends within social networks including tweets. Correlating emerging trends within a short window of marketing activities provides an extremely efficient closed loop system enabling rapid targeted engagements to constantly improve customer interest. Integration with Market - Leading eCommerce Engines - New integration between Autonomy Web Content Management and multichannel commerce solutions, including Hybris , enables businesses to manage its customers' entire shopping experience using a single platform. By rapidly creating and deploying dynamic sites that are optimized with personalized content, companies can provide relevant content for customers across all channels. Intuitive and Integrated User Interface - A revamped user interface for Web Content Management and Marketing Optimization now gives marketers easy-to-use, task-oriented interfaces that allow them to manage multiple functions from one console, allowing marketers to more easily create compelling websites. Augmented Reality and Web Content Management - Autonomy Web Content Management customers can now use Aurasma , the groundbreaking augmented reality technology, to extend dynamic, personalized experiences to the mobile channel. With more than 10,000 partners and 4 million downloads to date, Aurasma is helping leading brands engage with their fans and customers in a highly engaging, interactive manner. Autonomy LiveSite and HP Exstream - In order to bring the digital and print worlds together, integration of LiveSite's dynamic content rendering with HP Exstream's customer communications management solution is now available. Organizations can leverage this integration to deliver much more relevant, personalized content to their customers to both online and offline channels.
"Marketers today have huge responsibilities for driving business performance, but are confronted with multiple, siloed solutions, an onslaught of new forms of data that legacy systems cannot comprehend, and a constantly evolving customer base consisting of thousands of micro-segments across multiple channels," said Rafiq Mohammadi, general manager, Promote, Autonomy, an HP Company. "Autonomy enables chief marketing officers to thrive in this new world with a comprehensive suite that understands, attracts, engages, and converts customers, and empowers marketers with an integrated, intuitive interface to detect and act on signals of opportunity in real time." Autonomy Marketing Performance Suite
The Autonomy Marketing Performance Suite , powered by Autonomy IDOL, uniquely enables marketers to develop a deep, contextual and actionable understanding of the meaning in both unstructured and structured data. The suite includes the full spectrum of marketing solutions to understand, attract, engage and convert customers in real time, resulting in increased customer engagement, market share and revenues. The Autonomy Marketing Performance Suite consists of the following market-leading offerings: Customer Experience Management-including web content management, rich media management and augmented reality solutions. Marketing Optimization-including online advertising optimization and multivariate testing solutions. Multichannel Analytics-including social media and call center analytics. About Autonomy
Autonomy, an HP Company, is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, etc. Autonomy's powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a unique tool for companies seeking to get the most out of their data. Autonomy's product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit www.autonomy.com to find out more. About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing , personal computing , software , services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com/ .
This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; expectations and assumptions relating to the execution and timing of cost reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2012 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2011. HP assumes no obligation and does not intend to update these forward-looking statements.
2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. Editorial Contacts: Randy Cairns, HP
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firstname.lastname@example.org www.hp.com/go/newsroom Forthcoming Events Protect Seminar The Future of Archiving and Governance Location: United States, IL Event Date: 13th December, 2012 Event Relevance: 29.18% Register Today! Protect Seminar Archiving as an Anchor to Governance Location: United Kingdom Event Date: 17th January, 2013 Event Relevance: 29.18% Register Today! Protect Seminar Archiving as an Anchor to Governance Location: Belgium Event Date: 23rd January, 2013 Event Relevance: 29.18% Register Today! Archived Events Power Webinar Engage Customers and Drive Conversions Like Never Before Status: Archived Webinar Event Relevance: 42.70% Register Today! Promote Webinar Each Customer Is Unique, Is Your Website Status: Archived Webinar Event Relevance: 40.66% Register Today! Promote Webinar Multichannel Analytics with Autonomy Explore Status: Archived Webinar Event Relevance: 40.01% Register Today! Power Webinar Marketing Optimization to Maximize Revenue Status: Archived Webinar Event Relevance: 38.50% Register Today! Promote Webinar Using Social Media to Enhance the Customer Experience Status: Archived Webinar Event Relevance: 37.70% Register Today! Promote Webinar Excelling in Online Marketing: Status: Archived Webinar Event Relevance: 36.92% Register Today! Power Webinar Maximize Marketing Campaign ROI Status: Archived Webinar Event Relevance: 35.63% Register Today! Power Webinar Driving Customer Growth in a Social Economy Status: Archived Webinar Event Relevance: 33.71% Register Today! Power Webinar Finding and Targeting Your Most Valuable Audience Segments Status: Archived Webinar Event Relevance: 33.15% Register Today! Power Webinar American Marketing Association Webcast Status: Archived Webinar Event Relevance: 32.96% Register Today! Power Webinar Connecting the Dots - Real-time Information Management Status: Archived Webinar Event Relevance: 32.65% Register Today! Power Webinar Is Content Killing Your Productivity Making the Case to Manage Content and Records In-Place Status: Archived Webinar Event Relevance: 31.72% Register Today!
This is a selection of our forthcoming events, please visit our seminars page for more information.
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The company chose Optimost because it is supported by a proven methodology that allows unlimited combinations of testing content to determine the impact each variable... Click here to download this PDF ThomasNet - Case Study Location: /Promote/Case Studies/Manufacturing Date: 2011/11/21 Relevance: 36.99% Summary: ...on the site." As part of this effort, the company began using Multivariable testing (MVT), though its initial attempts were less than satisfactory. "We didn't feel like we were getting full value; the testing was labor-intensive for us, and we still couldn't do the tests we wanted to," says... Click here to download this PDF Radioplayer - Autonomy Case Study Location: /Power/Case Studies/Media Date: 2012/7/26 Relevance: 36.86% Summary: ...of over 200 radio channels available to online listeners through the Radioplayer console. 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Click here to download this PDF KPMG, HP simplify HP records management Location: /Autonomy-IM/Case Studies Date: 2010/6/9 Relevance: 36.74% Summary: ...guidance to ensure that compliance with records management is the primary driver for decisions," says Milovina-Meyer. KPMG helped act as a facilitator between HP's Global Records Management Team, HP business units and HP IT, supported by HP Software Services. Business process change management must... Click here to download this PDF Boden - Case Study Location: /Promote/Case Studies/Retail Date: 2012/8/2 Relevance: 36.57% Summary: ...Boden - Case Study. Autonomy Optimost's ease of use, powerful automatic segment discovery and advanced intelligent analytics with end-to-end reporting, played a key role in Boden's deployment decision. Boden leverages Autonomy's meaning-based Revenue Optimization solution to test and target limitless... 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This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
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Click here to download this PDF Autonomy Explore Product Overview Location: Promote Product Briefs Date: 2012/3/6 Relevance: 43.61% Summary: ...Explore Brand Reputation Management. Use cutting-edge technologies to anticipate the impact of individual interactions (and their echoes) on the brand's reputation. Cross Channel Optimization. Identify which customers should be moved to self-service versus agent-assisted service based on certain situations.... Click here to download this PDF Security and surveillance Location: Protect Product Briefs Date: 2012/11/27 Relevance: 39.42% Summary: ...form of hyperlinks. o Dynamic clustering: Spots 'clusters' of related information, automatically sorting it into appropriate piles, and highlights potential security threats that might otherwise have been missed. o Profiling and alerting: Detects correlations and trends, and alerts security teams... 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Click here to download this PDF Autonomy IDOL Server 7 Location: Power Product Briefs Date: 2011/11/16 Relevance: 36.50% Summary: ...Autonomy IDOL Server 7. Existing legacy taxonomies can be either maintained or enriched with contextual understanding. The information that IDOL has automatically aggregated and categorized is presented to users in the form of channels. Technical Brief Automatic Hyperlinking Automatic Categorization Automatic... Click here to download this PDF Autonomy Business Console Product Brief Location: Power Product Briefs Date: 2007/7/2 Relevance: 36.46% Summary: ...applications through the Autonomy Business Console, overseers, product managers and group marketing teams can react quickly to changing usage patterns and provide highly targeted results to endusers, without the need for scripting. Business Reporting The Business Console provides a comprehensive reporting... Click here to download this PDF
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
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Change management must occur at two key stages in an ERM program:... Click here to download this PDF Autonomy Whitepaper - Web Content Archiving and Compliance for the Modern Web Location: Promote White Papers Date: 2011/11/25 Relevance: 41.78% Summary: ...of the web adds to the already inherent complexities of compliance. Businesses increasingly engage with customers online, frequently updating and changing web content and offers dynamically. Websites that were once static are now targeted to engage and convert visitors. So the critical question becomes:... Click here to download this PDF Autonomy User Experience White Paper Location: Power White Papers Date: 2007/7/25 Relevance: 41.63% Summary: ...advertisers. By employing next-generation technologies, organizations can substantially enhance public-facing websites and create a user experience worthy of a return visit. 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This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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