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AT&T's Store Of The Future In Emeryville Features Tech-forward Design For Customers' Mobile LifestylesEMERYVILLE, Calif., Jan. 30, 2015 /PRNewswire/ -- A shopping experience focused on the customer's mobile lifestyle is now a reality in Emeryville with the opening of AT&T's new Store of the Future at 5691 Bay St. The innovative retail design reflects the way mobile technology is changing our lives, and encourages personalized engagement between customers, employees, and technology. The Emeryville location is one of only 59 AT&T concept stores nationwide, and customers will be among the first to experience this new "Store of the Future." It's also the latest example of investments AT&T has already made in the East Bay. Throughout California, AT&T has invested $7.1 billion in its wireless and landline networks. "It's fitting that AT&T's newest concept store opened in Emeryville, a community surging with technological and scientific innovation. Developments like this are incredibly important for our continued economic growth," said Emeryville Mayor Ruth Atkin. "We support policies that attract investment and advancement to create a favorable business climate and bring more jobs to Emeryville." Inviting design "Customers visiting our Emeryville store will discover a more personalized shopping experience designed around their mobile lifestyles," said Terry Stenzel, AT&T's vice president and general manager for Northern California and Northern Nevada. "We want our customers to be able to interact with the technology on display in our stores, and see how it can benefit their daily lives." The store layout highlights AT&T's products and services, devices and accessories across three unique "zones":
What customers won't see in these new stores is almost as important as what they will see. Gone are the traditional retail cash registers. Instead, round cafe-style "learning tables" allow customers to work side-by-side with an AT&T retail consultant in a casual atmosphere to ask questions and learn about products and services. All retail consultants carry a tablet equipped with a mobile point-of-sale system for customer assistance anywhere in the store. Digital signs also provide an eco-friendly alternative to the paper product brochures common in many stores. With touchscreens and e-brochures, customers literally have the most up-to-date information at their fingertips. AT&T supports the Emery Ed Fund "With AT&T's support, we can help more of Emeryville's students graduate from high school and make the difficult but critical transition to college," said John Gooding, President of the Emery Education Foundation. Store information * AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. ** Limited 4G LTE availability in select markets. 4G speeds delivered by LTE, or HSPA+ with enhanced backhaul, where available. Deployment ongoing. LTE is a trademark of ETSI. Learn more at att.com/network. About AT&T Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att. © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Reliability and signal strength claims based on nationwide carriers' LTE. Signal strength claim based ONLY on avg. LTE signal strength. LTE not available everywhere. Global coverage claim based on offering voice and data roaming in more countries than any other U.S. based carrier, and offering the most wireless smartphones and tablets that work in the most countries. Logo - http://photos.prnewswire.com/prnh/20120612/DA23287LOGO Photo - http://photos.prnewswire.com/prnh/20150129/172437 To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/atts-store-of-the-future-in-emeryville-features-tech-forward-design-for-customers-mobile-lifestyles-300028143.html SOURCE AT&T Inc. |