Arts Alliance: Arts Alliance invests in Kenshoo to fund European expansion; Venture firm joins forces with existing investor Sequoia Capital
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TMCNet: Arts Alliance: Arts Alliance invests in Kenshoo to fund European expansion; Venture firm joins forces with existing investor Sequoia Capital

[April 07, 2008]

Arts Alliance: Arts Alliance invests in Kenshoo to fund European expansion; Venture firm joins forces with existing investor Sequoia Capital

(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:07042008

London -- Venture capital firm Arts Alliance announced today that it
has completed an investment in Kenshoo Ltd (http://www.kenshoo.com), a
leading provider of search engine marketing automated technologies. The
deal is Arts Alliance's first investment in the fast growing Search
Engine Marketing (SEM) space.

Kenshoo, an Israel-based company which was founded in 2006, is a
provider of search marketing automated technology for advertisers and
agencies worldwide. Its flagship product is KENSHOO SEARCH(tm)
(http://www.kenshoo.com/kenshoo_search.asp), an end-to-end SEM solution
which automates the creation and management of labour intensive search
marketing campaigns. KENSHOO SEARCH(tm) works with the major search
engines, such as Google, Yahoo and MSN, thereby enabling the most
comprehensive SEM management, optimisation and reporting.

Kenshoo's solutions allow customers to rapidly build and maintain
effective search engine marketing campaigns and help them meet their
advertising goals. By removing the technical barriers for search engine
marketing, KENSHOO SEARCH(tm) frees companies to focus on important
strategic issues such as increasing traffic, raising conversion rates
and improving ROI.

Arts Alliance is the second venture capital fund to invest in Kenshoo,
joining leading US VC firm Sequoia Capital, who invested in the company
in late 2007. The investment by Arts Alliance will enable Kenshoo to
develop its business in the UK and will provide a platform from which
the company can increase its presence in the European SEM marketplace.

Thomas Hoegh, Managing Partner of Arts Alliance and a Board Member of
Kenshoo, said: "We were impressed with Kenshoo because of its
innovative approach to search engine marketing. This is a great team
that has developed market-leading technology that solves the problems
of online advertising by using a unique Quality Management approach.
Kenshoo has already built an impressive client list and we are excited
to have the opportunity to help them expand its client base in Europe."

Yoav Izhar-Prato, CEO and co-founder of Kenshoo, adds: "To have
attracted another high calibre investor like Arts Alliance is an
important endorsement of Kenshoo's business and we believe they will be
instrumental in helping Kenshoo to expand its market share both in the
UK and in continental Europe."

Notes to editors

About Kenshoo Ltd

Kenshoo is a provider of end-to-end search marketing automated
technology for advertisers and agencies worldwide.

The company's flagship product KENSHOO SEARCH(tm) provides automated
Quality Management for cross- platform search campaigns. Kenshoo's
unique technology and approach enables advertisers and agencies
worldwide to reach high volumes, optimize campaigns and to boost ROI.

About Arts Alliance

Arts Alliance is a venture capital organisation dedicated to
entrepreneurship in Europe. Arts Alliance aims to creatively and
diligently support the development of innovative and high growth
businesses. It offers a "hands on approach" to investment and work
closely with entrepreneurs and managers to build great companies. Arts
Alliance has advised on investments in over forty companies since 1996
including several UK Internet companies such as Lastminute.com,
LOVEFiLM and Propertyfinder.

CONTACT: Annabel O'Connor / Wendy Svirakova, Capital MS&L
Tel: +44 (0)20 7307 5330
Kenshoo
WWW: http://www.kenshoo.com

((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).

Copyright ? 2008 M2 Communications Ltd.

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