[July 17, 2008]

appssavvy Releases Social Media Planning Tool Designed to Connect the Dots Between Developers, Brands and Agencies

(Marketwire Via Acquire Media NewsEdge) SAN FRANCISCO, CA, July 17 / MARKET WIRE/ --

Today at the SWAT Summit
(www.swatsummit.com), appssavvy (www.appssavvy.com) released a new tool
designed to aggregate social media application and platform data. The new
appssavvy tool connects social application developers and the growing
number of leading brands and agencies marketing in the social media space.

"Marketing opportunity and success in the social media application space is
dependent on contextually-relevant targeted media and integrated
sponsorships," said Chris Cunningham, founder and CEO of appssavvy, a
direct sales team for social media applications. "Data, of course, is key
and the new appssavvy tool aggregates all sorts of social media information
to tighten the bond between application developers and advertisers."

The new appssavvy tool provides application developers, advertisers and
agencies a comprehensive set of capabilities, including:

-- Open platform integrating data from any leading social network;
initial social networks connected to the new appssavvy tool, include
Facebook, MySpace, Bebo and hi5
-- Data and analytics integration partnerships with DoubleClick's DART
for Advertisers and Sometrics; plans to partner with other leading digital
marketing technology providers
-- Historical social network and application performance data for pre-
campaign planning to identify marketing opportunities for advertisers and
agencies
-- Complete and custom post campaign performance results through backend
integration with partner applications
-- Technical code and procedure best practices data for successfully
aligning applications with brands
-- Developer and advertiser communication capabilities, including RFPs
(Request For Proposals) from advertisers for custom application
development; collaborative process with appssavvy team to develop
relationships between developers and advertisers regarding proposals, other
branded program and development opportunities

"appssavvy is playing a critical role in the success of social media
applications through its relationships and ability to effectively connect
developers and advertisers," said Davin Miyoshi, co-founder and CEO of
MesmoTV. "It is tools, like appssavvy's, that will continue to deepen the
marriage between developers, brands and agencies, and enable consumers to
continue to utilize applications that make the social media space
attractive and fun."

"In order for advertisers to widely adopt and effectively utilize

applications via social networks, there needed to be standardization across
the category," said Brian Aucoin, group director at Universal McCann in Los
Angeles. "appssavvy has clearly recognized that need and built their newest
tool in accordance."

At today's SWAT Summit, Cunningham will showcase appssavvy's tool and speak
alongside social application leaders Miyoshi of MesmoTV and Steve Polsky,
president and COO of Flixster, and Arthur Chan, senior vice president and
managing director of Palisades Interactive and Universal McCann's Aucoin,
during a session entitled: Connecting Social with Advertising from
2:30-3:15 p.m. Pacific.

Social application developers, advertisers and advertising agencies
interested in learning more about appssavvy's tool can contact appssavvy's
direct sales team for social applications and leading brands at
advertising@appssavvy.com.

About appssavvy

appssavvy is a direct sales team for the social media space. The company
based in New York City connects hundreds of social media applications with
leading brands and agencies. appssavvy provides advertisers with
contextually-relevant targeted media opportunities reaching an audience of
more than 50 million unique online consumers enjoying social media
applications. Developers generate significant revenues through appssavvy's
integrated sponsorship capabilities for brands and agencies. For more
information, visit www.appssavvy.com.

CONTACTS:
Steve Stratz
Illuminate Public Relations for appssavvy
206.300.9134Email Contact
Minou Nguyen
Illuminate Public Relations for appssavvy
206.779.4559Email Contact

Copyright ? 2008 Marketwire

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