Since 2007, with the introduction of multi-touch and Retina display, Apple has successfully created differentiated value for its iPhones and managed to change the ecosystem of the global TFT-LCD industry by standing at the forefront of Smartphone display panel developments. On 12 September 2012, Apple launched its iPhone 5 and new iPod lineup. As usual, this time the display panel specs remained the major selling point. This report examines several key specs of the display panels used by Apple's new iPhone, iPod touch and iPod nano and analyzes the company's competition strategy.
List of Topics:
- Background introduction of Apple's iPhone 5, iPod touch and iPod nano, touching on panel display specifications and Apple's competitive strategy
- Analysis of in-cell touchscreen display development and Apple's strength in supply chain management, with the impact on the existing collaborative pattern between TFT-LCD panels makers and touch panel makers included
- LG Display
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