API Healthcare Expands Executive Leadership With Marketing Veteran

HARTFORD, Wis. --(Business Wire)--

API Healthcare, the leader in healthcare-specific workforce management technology, today announced it has appointed accomplished and award-winning marketing veteran Daryl Joslin as its chief marketing officer to help manage the next phase for the rapidly growing company.

API Healthcare Chief Marketing Officer Daryl Joslin (Photo: Business Wire)

In this newly created position, Joslin will develop and oversee the marketing strategy that will drive and support significant revenue growth goals for the company, including development of go-to-market strategies for the launch of its next generation solutions. She will also have a significant role in driving the company's global expansion strategy.

Joslin will report directly to J.P. Fingado, API Healthcare president and chief executive officer. "Daryl's experience and expertise align perfectly with API Healthcare's short and long-term goals as we work to redefine the workforce management space," said Fingado. "The global healthcare industry is expandin exponentially due to unprecedented demand for affordable healthcare options and having Daryl on the team will put us in a perfect position to fully leverage this opportunity as we begin the next phase of growth."

API Healthcare offers a portfolio of integrated solutions for hospitals and health systems that are designed to eliminate redundancy while optimizing workforce cost containment through effective staff productivity.

"This is an exciting time to be part of the healthcare industry," said Joslin. "The opportunity to join a team that is redefining the standard for how to better deliver affordable, effective healthcare worldwide is an honor. I look forward to the challenge."

Prior to joining API Healthcare, Joslin served as acting vice president of marketing for Defran Systems, a leading EHR provider for the behavioral healthcare industry. Simultaneously, she was the acting vice president of marketing for NCR Silver, a cloud-based point-of-sale technology solution for small business. Leading the marketing practice for Leap the Pond, a technology consulting group, she provided integrated marketing expansion counsel to clients such as Disney (News - Alert), RedPrairie and Radiant Systems.

Joslin's accomplished experience with leading global marketing includes tenure with Concur Technologies, Vivendi (News - Alert)-Universal, CEIVA and WhitePages.com, Inc. She started her career in consumer products with Procter & Gamble where she spent more than a decade in the sales and marketing of consumer healthcare products.

Throughout her career, Joslin's work has been recognized with a number of industry awards including "Technology Product of the Year," "Top 50 Overall Internet Properties" and "The Fast 50" awards, in an unprecedented sweep in 2006. She was also awarded the "Congressional Community Relations Award" in 1992.

Joslin earned her BA at the College of William and Mary.

About API Healthcare

API Healthcare (www.apihealthcare.com) is the largest healthcare-specific vendor focused on workforce management solutions for the healthcare industry. Driven by the mission to elevate quality and performance across the healthcare community through innovative workforce solutions and services, API Healthcare has been dedicated to the healthcare industry for more than 30 years. The company's staffing and scheduling, patient classification, human resources, talent management, payroll, time and attendance, business analytics, and staffing agency solutions are used by more than 1,600 hospitals and staffing agencies. Founded in 1982, API Healthcare has been rated by KLAS in the Top 20 Best in KLAS Awards Report (www.KLASresearch.com) as the top time and attendance provider system for the last 11 years (2002-2012) and the top staffing and scheduling solution in 2012.