|[February 28, 2013]
API Healthcare Expands Executive Leadership With Marketing Veteran
HARTFORD, Wis. --(Business Wire)--
Healthcare, the leader in healthcare-specific workforce management
technology, today announced it has appointed accomplished and
award-winning marketing veteran Daryl
Joslin as its chief marketing officer to help manage the next phase
for the rapidly growing company.
API Healthcare Chief Marketing Officer Daryl Joslin (Photo: Business Wire)
In this newly created position, Joslin will develop and oversee the
marketing strategy that will drive and support significant revenue
growth goals for the company, including development of go-to-market
strategies for the launch of its next generation solutions. She will
also have a significant role in driving the company's global expansion
Joslin will report directly to J.P.
Fingado, API Healthcare president and chief executive officer.
"Daryl's experience and expertise align perfectly with API Healthcare's
short and long-term goals as we work to redefine the workforce
management space," said Fingado. "The global healthcare industry is
expandin exponentially due to unprecedented demand for affordable
healthcare options and having Daryl on the team will put us in a perfect
position to fully leverage this opportunity as we begin the next phase
API Healthcare offers a portfolio of integrated solutions for hospitals
and health systems that are designed to eliminate redundancy while
optimizing workforce cost containment through effective staff
"This is an exciting time to be part of the healthcare industry," said
Joslin. "The opportunity to join a team that is redefining the standard
for how to better deliver affordable, effective healthcare worldwide is
an honor. I look forward to the challenge."
Prior to joining API Healthcare, Joslin served as acting vice president
of marketing for Defran Systems, a leading EHR provider for the
behavioral healthcare industry. Simultaneously, she was the acting vice
president of marketing for NCR Silver, a cloud-based point-of-sale
technology solution for small business. Leading the marketing practice
for Leap the Pond, a technology consulting group, she provided
integrated marketing expansion counsel to clients such as Disney (News - Alert),
RedPrairie and Radiant Systems.
Joslin's accomplished experience with leading global marketing includes
tenure with Concur Technologies, Vivendi (News - Alert)-Universal, CEIVA and
WhitePages.com, Inc. She started her career in consumer products with
Procter & Gamble where she spent more than a decade in the sales and
marketing of consumer healthcare products.
Throughout her career, Joslin's work has been recognized with a number
of industry awards including "Technology Product of the Year," "Top 50
Overall Internet Properties" and "The Fast 50" awards, in an
unprecedented sweep in 2006. She was also awarded the "Congressional
Community Relations Award" in 1992.
Joslin earned her BA at the College of William and Mary.
About API Healthcare
is the largest healthcare-specific vendor focused on workforce
management solutions for the healthcare industry. Driven by the mission
to elevate quality and performance across the healthcare community
through innovative workforce solutions and services, API Healthcare has
been dedicated to the healthcare industry for more than 30 years. The
company's staffing and scheduling, patient classification, human
resources, talent management, payroll, time and attendance, business
analytics, and staffing agency solutions are used by more than 1,600
hospitals and staffing agencies. Founded in 1982, API Healthcare has
been rated by KLAS in the Top
20 Best in KLAS Awards Report (www.KLASresearch.com)
as the top time and attendance provider system for the last 11 years
(2002-2012) and the top staffing and scheduling solution in 2012.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130228005346/en/
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