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Antedote Launches Disruptive Idea Accelerator to Speed Innovation on a Global Scale
[March 31, 2015]

Antedote Launches Disruptive Idea Accelerator to Speed Innovation on a Global Scale


Antedote, the award-winning strategic insight innovation consultancy that uses technology to discover the new and unexpected, announced the availability of the Antedote Idea Accelerator, a disruptive online platform created by the company that allows businesses to explore and iterate ideas, concepts, packaging designs and communications globally in real time. Known for applying hybrid thinking and the latest technology to help companies create products that launch, Antedote has developed the new platform to dramatically speed the global innovation process.

Allowing innovation and qualitative consultants - from a central location anywhere in the world - to recruit, qualify and interact with respondents in multiple markets concurrently, Antedote's proprietary web-based tool enables a consultant to moderate a detailed discussion with respondents in real time, exploring likes, dislikes and ways to improve and refine the idea, concept or other stimulus. Using the Antedote Idea Accelerator, study participants can interact with visual, written or video materials in detail via desktop, tablet or mobile, with response data tagged and captured for analysis and aggregation, including heat maps for each individual idea or concept.

"Product, packaging and service idea and concept exploration and testing with consumers around the world is expensive and time consuming - and the cost of failure can be high," said Adam French, co-founder of Antedote. "The Antedote Idea Accelerator platform is a game-changer, addressing the limitations inherent in traditional qualitative research and accelerating the innovation process for new products and services to allow a multi-market study to be done in hours vs. weeks and months using existing methods."

Traditional concept testing involves using on-the-ground personnel and multiple weeks to conduct research in a single market, and if an idea fails the cycle to retest starts again, adding weeks for study feedback, concept refinement and re-entering the market to start the process anew. In a global economy, idea and concept exploration and testing is typically required in multiple markets necessitating research teams for each market, potential concept refinement, and researching again. The Antedote Idea Accelerator addresses these issues directly - pre-, during and post-interaction, including concept retesting - with a solution that vastly speeds the current qualitative research and innovation processes to save time and money.



With the ability for quick and localized online rollout, markets can be activated almost immediately and the process of respondent recruitment, qualification and activation can occur in hours. Other benefits of the Antedote Idea Accelerator include:

  • Identifies specific elements that are working and not working in an idea and concept and why
  • Enables "in the moment" crafting of ideas and concepts with consumers
  • Allows for immediate idea and concept testing and retesting -- can get ideas or concepts in front of consumers within the hour
  • Improves success rate in quantitative concept testing
  • Inexpensively enables testing and exploring ideas and concepts in early development
  • Removes the "test, pass, fail and replace" model currently often used to craft concepts
  • Reduces cost of failure

Antedote, winner of the 2014 MRS Award for Best Innovation, uses technology to be adaptive and fast, working globally in highly efficient ways, designing proprietary systems and tapping into the latest technology to uncover new insights that can drive innovation. The company thrives on using technology to innovate, creating first-mover insight approaches that have been adopted by competitors and the industry at large. Founded in 2012 in San Francisco, Antedote's work with multinational companies including PepsiCo, Samsung (News - Alert), Unilever, Prudential and Liberty Mutual, among others - using proprietary technology and new thinking - is helping firms develop and launch products faster and more effectively.


Through its work, Antedote creates pathways forward for innovation, understanding a company's real needs so brand, R&D, and innovation teams can collaborate to develop and launch ideas that succeed. Using proprietary technology and multidiscipline thinking, Antedote has a successful track record in moving products and services forward, taking ideas from concept through development and launch.

About Antedote

Antedote is a strategic insight innovation consultancy that thinks differently, passionate about creating ideas and deploying the latest technology to discover the new and unexpected. The company brings together breakthrough technology and hybrid thinking from different disciplines to inspire action and create products and services that launch in the short- and long-term. With offices in San Francisco and London, Antedote has a global presence and local touch, serving multinational companies in industries including consumer electronics, food and beverage, beauty, fragrances, durable goods, financial services and publishing. For more information on Antedote visit www.antedote.com or email the company at [email protected].


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