| [March 15, 2006] |
 |
Amp'd Mobile and MTV2 Present the First Full Live Concert Direct to Mobile Subscribers in the U.S. Fall Out Boy's 'Black Clouds And Underdogs' Show on March 19th
LOS ANGELES --(Business Wire)-- March 15, 2006 -- MTV2's "Fall Out Boy On Tour" Special to Air Saturday March 18th at 8:30 PM; The All-American Rejects, Hawthorne Heights Also to Be MobileCast
Amp'd Mobile, the first fully integrated mobile entertainment company, and MTV2 sponsor Fall Out Boy's (Island Records) 'Black Clouds And Underdogs' tour with special guests The All-American Rejects, Hawthorne Heights, From First to Last, The Hush Sound and October Fall. The 48-city national arena tour kicks off on March 15th at the Pepsi Arena in Albany, New York and ends May 15th in Fall Out Boy's hometown Chicago, Illinois.
Amp'd Mobile provides the largest offering of original mobile content and delivers unique behind the scenes music and entertainment footage. As a part of their sponsorship of the tour, Amp'd will broadcast live directly to Amp'd handsets the full 'Black Clouds And Underdogs' concert performance from Tweeter at the Waterfront in Camden, NJ on March 19th. This one time only live broadcast will be offered free of charge to Amp'd Mobile subscribers and will feature full sets from Fall Out Boy, The All-American Rejects and Hawthorne Heights.
Integrating the concert-goers experience, Amp'd Mobile subscribers will be able to utilize their next-generation mobile handsets to text messages, which will appear on jumbo screens on stage. During the show, fans will have the opportunity to win an upgrade to the exclusive VIP section by text messaging their name when prompted by the video screen. One lucky winner will be chosen at random and Pete Wentz of Fall Out Boy will announce the winner from the stage.
Exclusive mobile content including live audio tracks, video downloads and ringtones will also be available to Amp'd Live subscribers. In addition, Amp'd Mobile kiosks will be set up in select cities allowing all music fans the opportunity to get acquainted with Amp'd content.
"We're excited to be able to offer consumers the first ever, full length, live concert direct to handset in the U.S.," commented Larry Mattera, SVP of Music at Amp'd Mobile. "As a presenting sponsor of Fall Out Boy's 'Black Clouds And Underdogs' tour we have the opportunity to offer exclusive music content to consumers, bringing them closer than ever before to the music and artists they love."
"We are proud to be one of the sponsors of the 'Black Clouds And Underdogs Tour' as the lineup of artists, lead by Fall Out Boy, epitomizes the essence of MTV2 and its audience," said Joe Armenia, VP, Music, Marketing and Promotion, MTV/MTV2/mtvU. "We are thrilled to have developed this tour sponsorship into a multi-tiered partnership that lives on-air, on the ground, and online and creates a whole new and exciting level of promotion."
MTV2 will be airing a special entitled, "Fall Out Boy On Tour," on Saturday, March 18th at 8:30 PM ET/PT as MTV2 hooks up with Fall Out Boy, The All-American Rejects and Hawthorne Heights on the first date in Albany, NY and takes a look at the backstage mayhem that goes on at one of the year's most anticipated rock events.
The Breakthrough band of 2005, Fall Out Boy received a Grammy nomination for Best New Artist and was 2005's MTV2 VMA award-winner. Their RIAA major label debut album on Island Records, FROM UNDER THE CORK TREE, surpassed double platinum in sales. This year has been packed with key performances and major highlights for Fall Out Boy. The band performed on "The Late Show with David Letterman" on January 2nd and "Saturday Night Live" on March 4th. MTV just premiered the video for the new single "A Little Less Sixteen Candles, A Little More Touch Me" on TRL on March 13th and with a "Making Of The Video" special airing as well. Additionally, one of the album's singles -- "Dance, Dance" continues to receive extensive radio and video airplay, especially after its premiere on TRL and hitting #1. The band's first single "Sugar, We're Goin Down" remains inside the Top 10 at Pop, giving the band 2 songs in the Top 20. The band will release a limited edition CD to coincide with the tour, FROM UNDER THE CORK TREE LIMITED "BLACK CLOUDS & UNDERDOGS" EDITION, which features previously unreleased tracks and remixes out March 14th.
Having just completed a sold-out UK tour, The All-American Rejects will be playing songs from their platinum release MOVE ALONG, including the hits "Dirty Little Secret" and "Move Along." Emo rockers Hawthorne Heights will be touring in support of their second album, IF ONLY YOU WERE LONELY, out on Victory Records and currently #3 on the Billboard Top 200 albums chart. From First to Last will take to the stage as their highly anticipated sophomore release, HEROINE, comes out on March 21st. Decaydance/Fueled by Ramen Records' The Hush Sound will start off the tour playing the March 15th-April 19th shows, and their label mates October Fall will close out the tour playing the April 20th date onward.
About Fall Out Boy
Chicago's Fall Out Boy -- Patrick Stump (vocals/guitar), Pete Wentz (bass), Joe Trohman (guitar), and Andy Hurley (drums) -- won over audiences on the annual Vans Warped Tour this past summer, playing to thousands of fans daily and drawing the biggest crowds each night. It was followed by their headline run on the sold-out Nintendo Fusion Tour. Critics lauded the band and their performance on the tour. The Chicago Sun Times claimed, "Fall Out Boy's music has a great sense of urgency and depth...Fall Out Boy's wild stage presence is also a breath of fresh air."
www.falloutboyrock.com.
About MTV2
Now reaching over 59 million homes, MTV2 reflects the way our audience consumes media. The look and feel of the network is fast-paced, multitasked, and predominantly inspired by the internet and the world of video games. MTV2 is the premier destination for our audience to find the hottest mix of music videos, long form music programs, exclusive access to their favorite bands, and ground breaking music before it hits mainstream, while combining their other passions through a compelling line-up of creative lifestyle and cross platform programming. For more information and to see clips of current MTV2 shows, visit www.MTV2.com.
About The Island Def Jam Music Group
The Island Def Jam Music Group is home to a multi-cultural and diverse family of artists and has fast become one of the most successful labels in the industry. It is comprised of Island Records and Def Jam Recordings, and is in partnerships with Russell Simmons Music Group, Disturbing Tha Peace, Lost Highway Records, Roc-A-Fella Records and Roadrunner Records. The roster boasts an array of talented artists including Mariah Carey, Kanye West, Fall Out Boy, The Killers, Melissa Etheridge, Jay-Z, LL Cool J, Bon Jovi, Ludacris, Nickelback, Slipknot, Hoobastank, Sum 41, Juelz Santana and Young Jeezy.
About Amp'd Mobile
Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters. By leveraging the power of broadband wireless (EVDO), Amp'd will offer traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Launching nationwide at the end of the year, more information can be found at www.ampdmobile.com.
[ Back To TMCnet.com's Homepage ]
|
INDUSTRIES
Activate Email 
INDUSTRIES
Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.
