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Amora Coffee Jolts Customer Conversions with New Email Retargeting Technology from CertainSource
[October 06, 2015]

Amora Coffee Jolts Customer Conversions with New Email Retargeting Technology from CertainSource


CertainSource, the leading B2C customer acquisition management company, today released results from its first customer to trial the company's patented email retargeting technology, gourmet coffee home delivery service Amora Coffee. The purveyor of fine, fresh-roasted coffees achieved initial results doubling retargeting performance over other platforms tested since implementing CertainSource's email retargeting and funnel management technology in January of 2015.

Recently launched on the CertainSource 3.0 platform, these powerful capabilities verify the quality of prospects' emails and retarget those who have already provided their email address on the Amora Coffee registration form, but abandoned it prior to completion. This retargeting capability, unique to CertainSource, empowers brands to ultimately recapture these consumers without having to increase their media spend.

"With CertainSource, Amora Coffee can now identify valued prospects who expressed initial, real interest in our services and convert them to customers. We've seen an increase in retargeting rates and we're just getting started," said Jim Fosina, Founder and CEO at Amora Coffee. "Most importantly, CertainSource technology is helping us get Amora into the hands of more and more coffee lovers across the U.S."

Up to 95 percent of B2C purchsed leads abandon the funnel prior to converting-but many of them actually provide email addresses. With CertainSource 3.0, consumer brands like Amora Coffee use email to retarget those prospects, resulting in double the retargeting performance from a single media buy in as little as six months. By continuing email communications until people convert, opt-out or are nonresponsive for more than nine months, CertainSource's email retargeting solution scales significantly over time without increasing media budgets.



"Amora Coffee was one of the first companies to implement our email retargeting technology and we're thrilled to see such fantastic results. As the only company to offer a B2C email retargeting solution, we are helping consumer brands like Amora increase conversions with cost-effective, performance-driven technology," said CertainSource CEO Neil Rosen. "CertainSource is the only B2C marketing solution that leverages existing media spend and outperforms social and display targeting, delivering as much as double the conversions for brands just like Amora, who continue to convert prospects and funnel abandoners effectively."

About Amora Coffee


Amora was created to answer a distinct marketplace need, to deliver the freshest coffee money can buy, and you can drink. Everyone knows fresher is better when it comes to premier coffee. Most consumers don't know that other coffee company products could be month and months old before it reaches the consumer. That's not acceptable to us coffee connoisseurs. So we purposely set up a model where customers would enjoy coffee like never before, just days after roasting, cooling, grinding and packaging - not months. This is nearly impossible to be done at retail. So we created the direct-to-home delivery system to insure every bag you receive is optimally fresh, and delicious. That's Amora! For more information, please visit www.AmoraCoffee.com, or like us on Facebook (News - Alert).

About CertainSource
CertainSource is the B2C funnel acquisition management and email retargeting solution for global consumer brands looking to grow their customer and prospect email lists to generate more conversions and revenue. It is the only solution that automates lead source optimization across all channels, improving performance and accelerating speed to market. Marketers trust CertainSource to use email to retarget prospects who abandon the funnel before they convert, driving revenue without increasing their media spend. Together, these products dramatically improve ROI for brands' customer acquisition budgets. Founded in 2001, the privately-funded company has operations in Connecticut and North Carolina. For more information, please visit http://www.certainsource.com/, follow us on Twitter (News - Alert) @CertainSource or join the conversation on the CertainSource blog.


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