[August 31, 2015] |
|
A.M.BestTV: Competition Among Auto Writers Heats Up
This episode of A.M.BestTV explores how auto insurers
are increasingly turning to advertising to capture business as
competition in the market increases. Click on http://www.ambest.com/v.asp?v=auto815
to view the video program.
Today, advertising in the market is at an all-time high in terms of
spending and creativity.
"There is continuing competition among auto insurers, especially when it
comes to advertising," said A.M. Best Senior Financial Analyst
Neil DasGupta. "It is estimated that every third ad on television is an
insurance one."
In 2014, the total amount auto insurers spent on advertising was $5.3
billion, as compared with 2012, when $4.8 billion was spent.
Mark Friedlander, head of corporate communications at The Main Street
America Group, sees auto insurers running ads constantly, due in part to
wanting to gain market share in the private passenger auto and the
commercial markets.
Recent episodes of A.M.BestTV include:
-
Health Care Captives Take on Wider Range of Risks: A panel of
captive professionals discuss how captive insurance companies
sponsored by hospitals and medical professionals serve a wider variety
of insurance exposures, including cyber liability and other emerging
risks: http://www.ambest.com/v.asp?v=healthcaptives815.
-
NAIC Watchers Key on ORSA, Cyber Risk and Price Optimization:
The National Association of Insurance Commissioners (NAIC) Summer
Meeting drew high interest as insurance commissioners continue work on
the Own Risk and Solvency Assessment Model Act (ORSA), cyber security,
terrorism risk and price optimization: http://www.ambest.com/v.asp?v=naic815.
-
Captives Concerned By Federal Home Loan Bank Proposal: The
Federal Home Loan Banks' (FHLBank) proposal to eliminate captives from
the system is causing concerns among captives and an increase in
captives hoping to join the system while they still can: http://www.ambest.com/v.asp?v=fhlba815.
-
Blue Marble Explores New Approach to Microinsurance: Eight
insurance organizations have teamed up to form a new microinsurance
incubator aimed at bringing insurance to less-served markets: http://www.ambest.com/v.asp?v=marble815.
A.M.BestTV covers exclusive A.M. Best information and
reports, targeted topics and key developments in the (re)insurance
industry every Monday, Wednesday and Friday. Sign up for alerts of
episodes at http://www.ambest.com/multimedia/ambtvsignup.html.
View A.M.BestTV episodes at http://www.ambest.tv.
A.M. Best Company is the world's oldest and most authoritative
insurance rating and information source. For more information, visit www.ambest.com.
Copyright © 2015 by A.M. Best Company, Inc. ALL RIGHTS
RESERVED.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150831006080/en/
[ Back To TMCnet.com's Homepage ]
|