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A.M.BestTV: Competition Among Auto Writers Heats Up
[August 31, 2015]

A.M.BestTV: Competition Among Auto Writers Heats Up


This episode of A.M.BestTV explores how auto insurers are increasingly turning to advertising to capture business as competition in the market increases. Click on http://www.ambest.com/v.asp?v=auto815 to view the video program.

Today, advertising in the market is at an all-time high in terms of spending and creativity.

"There is continuing competition among auto insurers, especially when it comes to advertising," said A.M. Best Senior Financial Analyst Neil DasGupta. "It is estimated that every third ad on television is an insurance one."

In 2014, the total amount auto insurers spent on advertising was $5.3 billion, as compared with 2012, when $4.8 billion was spent.

Mark Friedlander, head of corporate communications at The Main Street America Group, sees auto insurers running ads constantly, due in part to wanting to gain market share in the private passenger auto and the commercial markets.

Recent episodes of A.M.BestTV include:

  • Health Care Captives Take on Wider Range of Risks: A panel of captive professionals discuss how captive insurance companies sponsored by hospitals and medical professionals serve a wider variety of insurance exposures, including cyber liability and other emerging risks: http://www.ambest.com/v.asp?v=healthcaptives815.
  • NAIC Watchers Key on ORSA, Cyber Risk and Price Optimization: The National Association of Insurance Commissioners (NAIC) Summer Meeting drew high interest as insurance commissioners continue work on the Own Risk and Solvency Assessment Model Act (ORSA), cyber security, terrorism risk and price optimization: http://www.ambest.com/v.asp?v=naic815.
  • Captives Concerned By Federal Home Loan Bank Proposal: The Federal Home Loan Banks' (FHLBank) proposal to eliminate captives from the system is causing concerns among captives and an increase in captives hoping to join the system while they still can: http://www.ambest.com/v.asp?v=fhlba815.
  • Blue Marble Explores New Approach to Microinsurance: Eight insurance organizations have teamed up to form a new microinsurance incubator aimed at bringing insurance to less-served markets: http://www.ambest.com/v.asp?v=marble815.



A.M.BestTV covers exclusive A.M. Best information and reports, targeted topics and key developments in the (re)insurance industry every Monday, Wednesday and Friday. Sign up for alerts of episodes at http://www.ambest.com/multimedia/ambtvsignup.html. View A.M.BestTV episodes at http://www.ambest.tv.

A.M. Best Company is the world's oldest and most authoritative insurance rating and information source. For more information, visit www.ambest.com.


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