[November 21, 2012]

Amazon Instant Video Now Available on Nintendo Wii U

(NASDAQ: AMZN) - Amazon today announced the launch of the Amazon Instant Video app for Nintendo's Wii U home console, giving customers even easier access to the more than 140,000 movies and TV episodes available to purchase or rent from the Amazon Instant Video library. In addition, the app gives Amazon Prime customers access to more than 30,000 movies and TV episodes to stream at no additional cost. For more information on how to get started visit, www.amazon.com/instantvideo/wiiu.

Starting today, the Amazon Instant Video app can be found at no additional charge on the Wii U home screen or in the Nintendo's Wii U eShop on the game console for customers to easily download and install. The Wii U GamePad controller lets customers use the 6.2-inch touch screen on the GamePad to search and browse for titles, and even playback video on the GamePad screen.

"We're constantly working to create the best streaming video experience for our customers, and to do that it's essential to provide access on as many devices as possible," said Anthony Bay, Vice President of Worldwide Digital Video for Amazon.com (News - Alert). "The Amazon Instant Video app on Wii U gives customers more ways to enjoy video in the comfort of their home. The Second Screen Experience lets customers browse, search and even play movies or TV directly on the GamePad controller. In addition, new features in the app allow kids and parents to easily discover family-friendly programming for all age groups."

"Nintendo's Wii U is designed to provide customers with premium entertainment experiences," said Duncan Orrell-Jones, Senior Vice President, Network Business Division, Nintendo of America. "Bringing Amazon Instant Video content to the console is a seamless addition that further enhances the Nintendo offering with even more video entertainment options."

The Amazon Instant Video app for Wii U provides customers with a comprehensive Amazon Instant Video experience including:

• Instant streaming of more than 140,000 titles from the Amazon Instant Video library and more than 30,000 Prime Instant Video titles for Prime members
• Smart lists such as "Recently Watched," "Watchlist," "Genre Recommendations" and "More Like This" that allow customers to easily manage their viewing choices
• Your Video Library gives customers access to purchases from Amazon Instant Video on the Wii or any of the hundreds of other devices enabled for Amazon Instant Video. For a list of compatible devices click here.
• Parental Controls and Kid Zone features that allow parents to manage access to age appropriate content and also easily navigate specific categories to find family-friendly programming by age
• The Second Screen Experience with the Wii U GamePad controller lets customers use the touch screen on the GamePad to search, browse or playback titles on the Gamead screen
• Whispersync lets customers seamlessly switch from one device to another. Start streaming a movie on Kindle Fire, then pick up right where you left off on your Wii U - avoid the frustration of having to find your spot

In addition to receiving free two-day shipping on millions of items and access to thousands of books from the Kindle Owners' Lending Library, Prime members can instantly stream more than 30,000 TV episodes and movies, all for just $79 a year. The Prime Instant Video library includes popular TV shows such as Parks and Recreation, Glee, and The West Wing, new release movies such as Iron Man 2 and Rango, and popular kids TV including SpongeBob SquarePants, Dora the Explorer, and Phineas and Ferb. Non-Prime members can start their free one-month trial today.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine-and it is available in two display sizes-7" and 8.9". The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE (News - Alert) data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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