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Alkaline Water Taps Swing Media to Launch New Outdoor Ad Campaign [Food and Beverage Close - Up](Food and Beverage Close - Up Via Acquire Media NewsEdge) The Alkaline Water Company has engaged Swing Media Outdoor Advertising in order to enhance ongoing national expansion plans through the test marketing of an outdoor ad campaign. According to a release from the company, Alkaline88 will be featured in a Southern California outdoor campaign consisting of approximately forty billboards at one hundred and twenty rotating locations across a three month period. Alkaline Water Co. President & CEO Steven Nickolas said, "I'm a big believer in the power of outdoor advertising. From highways to city streets, shopping malls to major sporting venues, outdoor advertising reaches people where they work, live and play. It can't be turned off, fast forwarded, thrown away or skipped to the next page. Our national expansion program has reached the point where Alkaline88 is on shelves at local stores in many major markets across the nation, and now is the time to spread the word in an effective and powerful way. We will be watching the results in California keenly and look forward to developing and rolling out a national campaign based on the results." The Alkaline Water Company has developed a proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. Alkaline88's alkaline water is an 8.8 pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. More information and complete details: www.thealkalinewaterco.com www.thealkalinewaterco.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. [ Back To TMCnet.com's Homepage ] |