Alien Technology Demos New RFID Advances
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TMCNet: Alien Technology Demos New RFID Advances

[April 16, 2008]

Alien Technology Demos New RFID Advances

(Wireless News Via Thomson Dialog NewsEdge)
Alien Technology, a provider of Radio Frequency Identification (RFID)
Ultra High Frequency (UHF) products and services, is demonstrating its
technology and application program at the RFID Journal Live conference
taking place through April 18 in Las Vegas.

At the conference, Alien is showcasing a live demonstration of its new
Intelligent Tag Radar (ITR) reader firmware functionality, developed
for its ALR-9900, ALR-9800 and ALR-8800 Enterprise-Class reader
platform. ITR provides information about the velocity and position of
tags, in addition to the contents of tag memory. This enables the RFID
system to enhance foundational applications of RFID, and will open up
new applications and sources of ROI for users, according to the company.

"User surveys and interviews indicate that companies in industries
ranging from retail to health care are enjoying significant business
benefits from RFID, and seeking opportunities to expand those
benefits," said Michael Dortch, senior analyst, Aberdeen Group.
"Technology advancements such as Alien's ITR and H3 ICs give solution
builders more options to deliver new offerings and features that can
help users realize more and better bottom-line benefits from their RFID
investments."

Alien Technology announced sampling of its new high-performance H3 IC
with extended memory and authentication security features. The new
Alien H3 IC supports various memory configurations, enabling up to
496-bits of EPC data and up to 512-bits of user memory. The company
stated that the H3 IC is an optimal choice for applications such as:
airline baggage; pharmaceutical drugs; secure access; e-passports;
brand authentication and tracking of high-value assets and items, such
as electronics, or wines and spirits.

"Alien continues to lead the industry with new RFID technology advances
for passive IC's, tags and readers," said George Everhart, CEO of Alien
Technology. "With our product advances, partners can overcome common
challenges for RFID adoption, and bring business benefits and return on
investment to their customers within six to twelve months of
implementation."

((Comments on this story may be sent to newsdesk@closeupmedia.com))

((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))

Copyright ? 2008 Wireless News

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