[December 28, 2012] |
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AHF: Rose Parade's 'Global Face of AIDS' Float Riders to Decorate Tournament's Only All Rose Entry
LOS ANGELES --(Business Wire)--
AIDS Healthcare Foundation:
What:
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Media Availability - AHF Tournament of Roses Construction
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When:
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FRIDAY, December 28th 5:30 pm - 7:00 pm
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Where:
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Irwindale, CA (News - Alert) - for exact location, please email kyveli.diener@aidshealth.org
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Who:
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AHF Float riders from around the world, AHF President Michael
Weinstein (TBD)
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B-ROLL:
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AHF international clients decorating the 2013 Tournament of Roses
float "The Global Face of AIDS" and interviews
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CONTACTS:
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Ged Kenslea, +1.323.308.1833 or mobile 323.791.5526
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ged.kenslea@aidshealth.org
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Kyveli Diener, +1.323.308.1821, ext. 1805 or mobile 310.779.4796
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kyveli.diener@aidshealth.org
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For their second annual submission in Pasadena's New Year's Day
Tournament of Roses Parade, AIDS
Healthcare Foundation (AHF) is highlighting the global expansiveness
of their fight against the spread of HIV/AIDS by featuring "The Global
Face of AIDS," a float that represents the 28 countries where the
organization provides access to treatment, testing, and advocacy in
adherence with the parade theme of "Oh, The Places You'll Go!" Standing
in front of cutouts of their representative continents will be five AHF
representatives of all ages from around the world who are not only
living with HIV but also actively fighting the epidemic by partnering
with AHF.
The five riders are Francis Xavier De Melo, 48, of India; Marcos
Ledesma, 36, of Mexico; Grace Mugisha Akampumuza, 47, and
Mariam Nazziwa, 9, both from Uganda; and 28-year-old Hydeia
Broadbent of the United States. These global ambassadors will cruise
down Colorado Avenue on the only purely rose-covered float of the
parade, which also features a giant Red Ribbon, a massive towering
globe, and tall cutouts of each of the world's continents.
A multitude of the roses on the giant Red Ribbon - the iconic
international symbol for AIDS awareness - will be designated "Memory
Flowers" that members of the public can have dedicated to a loved one by
texting "FLOWER" and the loved one's name to 20222. That text will make
an automatic $10 donation to AHF and the designated person's name will
be inscribed on the water vial of a rose on the float.
A MEDIA AVAILABILITY will be held at the warehouse where the
float is being constructed in Irwindale on FRIDAY, DECEMBER 28th
from 5:30 - 7:00 pm. All of the riders will be present and available for
interview about their involvement with AHF in their home countries, and
there will be B-roll opportunity of the riders helping to decorate the
float with hundreds of thousands of roses.
About AIDS Healthcare Foundation
AIDS Healthcare Foundation (AHF), the largest global AIDS
organization, currently provides medical care and/or services to more
than 183,000 individuals in 28 countries worldwide in the US, Africa,
Latin America/Caribbean, the Asia/Pacific Region and Eastern Europe. To
learn more about AHF, please visit our website: www.aidshealth.org,
find us on Facebook (News - Alert): www.facebook.com/aidshealth
and follow us on Twitter (News - Alert): @aidshealthcare.

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