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Agencia EFE offers new application to fight piracy
Madrid, Nov 8, 2009 (EFE via COMTEX) --
Agencia EFE, Spain's international news
agency, has reached an agreement with U.S.-based information
technology provider Attributor to distribute an application in
Ibero-America and U.S. Hispanic markets that will allow clients to
monitor the content they produce and fight piracy on the Internet.
The application developed by Attributor allows content producers
- media outlets, businesses and institutions - to automatically
control the use in real time of their information and verify whether
correct attribution has been provided.
Clients using the application will be able to take measures to
control how and where information is used, generating new businesss
opportunities.
EFE's alliance with Attributor offers a new value-added service
and, moreover, places the news agency at the forefront of efforts to
defend authors' rights, a critical issue for media outlets due to
the fact that the Internet has made it possible for content to be
reused without permission or compensation for producers.
The application developed by Attributor has shown that
information reaches 5.3 times the estimated audience on Web sites,
with content being used by non-clients and without permission.
This extended audience represents millions of dollars in lost
revenue for content providers.
Agencia EFE has been using the Attributor application since
September to monitor and identify use of its content on the Web.
With EFE's alliance with Attributor, which is based in Silicon
Valley, the world's four largest news agencies now work with the
company to fight unauthorized content reuse. EFE
jt/hv
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