[April 18, 2012]

AFS Technologies Announces the Signing of KeyImpact Sales & Systems for GS1 Data Synchronization

KeyImpact Sales & Systems (KeyImpact), one of the largest sales agencies in North America, selects AFS Technologies as their partner to provide GS1 product synchronization. As announced in November 2011, the partnership between AFS and 1SYNC will allow sales agencies, manufacturers and distributors to leverage a highly cost-effective link to the GS1 data pool.

AFS with 1SYNC is the largest provider of GS1 synchronization in the consumer packaged goods (CPG) industry. In addition to providing GS1 synchronization, AFS' PROFILE® solution offers users the largest data pool for providing nutritional, marketing and related information. The optional Interactive Product Master (IPM) allows manufacturers to distribute product information, including price changes to multiple customers on a secured cloud portal.

KeyImpact will not only benefit from the vast existing manufacturer data already residing in the 1SYNC and AFS PROFILE data pool, but they will also benefit from the seamless integration with third party product masters. "We are looking forward to partnering with AFS on this important initiative so that we can improve efficiencies and service to our clients, customers and partners," said Kathleen Mooy, CFO of KeyImpact Sales & Systems.

"We see major companies adopting the AF PROFILE/1SYNC solution as part of their overall GDSN and Master Data Management (MDM) strategies," said Kurien Jacob, CEO of AFS Technologies. "The signing of KeyImpact is further proof that the strategic partnership with 1SYNC is providing the benefits to all key, related trading partners."

About AFS Technologies Inc.

AFS Technologies Inc. is the leading provider of business enterprise and on-demand software solutions. The company serves over 1,500 customers across the Americas with a portfolio of solutions for the food, beverage, logistics and financial segments. AFS logistics solutions and AFS food and beverage solutions are designed to reduce costs, improve efficiency, increase sales and margins, streamline internal processes, and assist in regulatory compliance. All AFS solutions utilize service-oriented architecture (SOA) built with Microsoft .NET (News - Alert) framework technology. With a focus on modular design, the solutions allow customers in manufacturing, sales agencies, distribution and complex software companies the flexibility to upgrade specific elements of the software without affecting the rest of the system. To match the needs of our diverse customer base, products are available on both a license and true SaaS (News - Alert) model basis. For additional information, please visit www.afsi.com or call (602) 522-8282.

About KeyImpact Sales & Systems

Formed in 2000, through the merger of Key Brokerage in New Jersey and Impact Sales in Maryland, KeyImpact has grown to become the largest independent foodservice sales and marketing agency in the United States. KeyImpact represents manufacturers of food, packaging and supplies providing sales and marketing services to distributors and operators across all segments of the food service trade channel. KeyImpact currently employs over 600 associates in 32 states with industry expertise in sales, marketing, culinary, K-12, military, college and university, contract feeding, retail, deli, national and regional commercial chains, recreation and distribution, as well as extensive product and category expertise. Additional information about KeyImpact can be found at www.kisales.com.

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