[February 26, 2015] |
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AdVoice: Finally, a Mobile Advertising Solution That Generates Revenues for Mobile Operators
Revenues from the rapidly growing Mobile Advertising industry seem
exclusively reserved for OTT Publishers, leaving Telco's perform the
role of that of a Carrier only. AdVoice enables Mobile Operators
monetize advertising inventory that is truly theirs.
One such channel is the otherwise unutilized ringback tone. By serving
Audio Ads to calling parties, Mobile Operators tap into a global market
that generates a potential 12 billion ad impressions daily. This is
three times the number of internet searches.
AdVoice links advertisers up with a captive audience that listens to ads
whilst waiting for the call to be picked up. "Serving ads over the
ringback tone has a wider reach than any other medium" says Bassim
Haidar, Group CEO of ChannelVAS, adding that "the advertiser benefits
include measurability, no wastage and lead generating capabilities as callers can express product interest by pressing an action key."
Mobile Operators possess more consumer behavioral data than anyone else.
Advoice's Online Booking Portal, its Real Time Bidding, Profiling and
Targeting capabilities facilitate MNO's to capitalize on their consumer
insights and be included into the Mobile and Digital Advertising
ecosystem.
"AdVoice gives digital advertisers the opportunity to re-target our
mobile users via multiple MNO-channels and generates revenues from
sources other than our subscribers." states the Marketing Manager of the
first operator to launch this innovative platform, a group with a base
of 200 million customers.
Commenting on the subscriber experience she says that: "Ads are relevant
to the profile, cease to play the moment the call is answered and don't,
as such, prolong the wait. Furthermore, opt-in subscribers receive
airtime rewards for facilitating ads to be served and we reserve 10
percent of the inventory for charity and humanitarian organisations to
run awareness campaigns for free."
AdVoice is offered as an end-to-end service and the company undertakes
to handle the advertising sales, invoicing and payment collection. It
has developed strong relationships with global and regional media
agencies. According to George Saliaris from IPG Mediabrands, advertisers
continually look at new ways to engage with their customers and rates
AdVoice as an exciting new, one-on-one channel.
AdVoice is brought by ChannelVAS, a leading Mobile VAS company and the
largest provider of Airtime Credit Services.
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