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| [March 14, 2008] |
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Advertising Track a Highlight at Search Engine Strategies New York
NEW YORK --(Business Wire)-- Top online advertising gurus will reveal the latest tricks of the trade at this year's Search Engine Strategies (SES) New York, taking place March 17-20, 2008, at the Hilton New York.
The conference's Advertising tracks, set for Tuesday, March 18, and Thursday, March 20, will feature these practical sessions:
-- Ads in a Quality Score World More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? Take a closer look at quality factors and tips on increasing the perceived relevancy of your campaigns.
-- Ad Copy and Landing Page Clinic This clinic will examine actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve click-through and conversion.
-- Optimizing Search Marketing Campaigns This presentation will provide a better understanding of the advantages of optimizing campaigns using verticalized KPIs and how to go beyond simple ROAS metrics.
-- Staffing Up for Search Search expertise is in demand and the talent shortage may be at its peak. Where should you look for search experts? What qualities make the best hires? What tactics should you deploy when building up an in-house SEO or agency search marketing team? In this session you will hear practical advice from experts in the trenches.
-- SEM Agencies: Working With Ad Agencies Despite the acquisitions, there remain plenty of pure play SEM shops that stand independent from traditional ad agencies. This session looks at how SEM firms can survive and thrive in the ad agency world through partnerships, coexisting and other means.
-- My Search is Better Than Your Search In this session, audience members will be invited to join in the discussion. Each seven-minute presentation will be given by the company's top executive, profiling their site, how it was built, who it had in mind and how it works. Presenters Kevin Ryan and Charles Knight (and a special guest) will review each presentation and the winners will be declared with a little help from the audience. Presentations will be judged live on technical efficiency, relevance and practical functionality.
"This year's SES New York gives marketers and advertisers an opportunity to learn the latest techniques for engaging their audiences and accurately gauging the return on their ad dollars," commented Kevin Ryan, Vice President of Global Content for Search Engine Strategies, an Incisive Media property. "Marketers come to SES for practical knowledge they can take back and get started with immediately. Web users are becoming savvier every day, so marketers need to stay ahead of the curve to continually engage their target markets."
To learn more and to sign up for email alerts or RSS feeds for Search Engine Strategies New York and other upcoming conferences in the series, visit www.searchenginestrategies.com.
Please visit the Search Engine Watch forums at http://forums.SearchEngineWatch.com for event coverage and social calendar updates.
About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC
Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.
Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.
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