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Advanced Authentication Market is expected to reach a USD 7 Billion by Forecast to 2023Market Highlights: A number of credentials systems are used in the market to gain access such as username or password, which can access multiple systems by saving them in database. However, in the recent years many high profiles breaches were reported, which triggered awareness among public about importance of security measures. Thus, security firms and IT developers are more focused on developing advanced authentication techniques, which can help to avoid security threats by adding multi-factor authentication. The factor that is driving the growth of the global advanced authentication market are security threats, BYOD (Bring Your Own Device) and increase in mobile transactions. The global Advanced Authentication Market is a fragmented market. The leaders constantly keep innovating for the new technology and investing in research and development. The advanced authentication market has driven many areas like government, BFSI, retail & wholesale, and telecommunications. Major Key Players: • CA Technologies (U.S.) • IBM Corporation (U.S.) • HP ESSN (U.S.) • CSC BSS (India) • Oracle Corporation (U.S.) • MasterCard Inc. (U.S.) • Atos Corporation (France) • Versasec AB (Sweden) • Gemalto (the Netherlands) • Datacard Group (U.S.) Request a Sample Report @ https://www.marketresearchfuture.com/sample_request/4747 Regional Analysis: The global market is segmented on the basis of region into North America, Asia Pacific, Europe, and Rest of the world. North America leads the global advanced authentication market owing to concentration of leading players in this region. In February 2017, Leadership Compass report from KuppingerCole, a leading analyst firm for identity and access management, named CA Technologies a Leader in adaptive authentication. EGNYTE (U.S.) an American software company, which provides software for enterprise file synchronization and sharing, is offering advanced authentication bundle that provides users EGNYTE account with additional control and security over user login and password management. These optional features help companies adhere to a higher standard of business regulations and compliance. Europe holds the second position in the global advanced authentication market. In 2016, Gemalto (the Netherlands), an international digital security company, launched the Gemalto Assurance Hub, which is a revolutionary approach to fraud prevention in online banking. Powered by machine learning, Gemalto Assurance Hub analyses the profile and the behavior of customers in real time. The platform only activates additional authentication measures when required, providing a smooth user experience. Atos Corporation (France), a leading digital transformation company, is planning to launch a new ultra-secure authentication method in its Evidian Enterprise SSO solution. It now uses the Nymi Band, an authentication wristband based on a person's heartbeat, to enable Always-On-Authentication. In partnership with Nymi, the leader in wearable authentication devices and creator of the Nymi Band, Atos is now offering users a new way to securely access their data and critical applications via multi-factor authentication. Since Asia Pacific is at a growing stage and moving towards digitalization, many of the market players like Mastercard, CA Technologies and others are expanding their operations in the Asian region. Segmentation: The global advanced authentication market is segmented into solution, product, deployment, and end-users. The product segment is sub-segmented into software, hardware, and services. The hardware covers a wide range of hardware tokens, biometrics, smart cards, and others. The hardware token sometimes referred as security token. It is a physical device given to an authorized user of computer services to ease authentication. The hardware token is used in addition to or in place of a password to prove that the customer is genuine. The token acts as an electronic key to access payment services. The biometrics is an authentication method that uses fingerprint, facial scans, and IRIS, or voice recognition technology to identify users. It is most often used as a form of authentication in a broader two-factor or multifactor authentication system since most biometric implementations also require employees to enter user IDs and passwords. Biometrics can be used for both physical access to corporate buildings and internal access to enterprise computers and systems. By Solution: • Single Factor Authentication • Multi-Factor Authentication By Deployment: • On-Premise • Cloud By Product: • Hardware - Biometrics - Smart cards - Hardware Tokens - Mobile Smart Credentials • Software • Services By Industries: • BFSI • Government • Retail • Engineering & Utilities By Region: • North America • Europe • Asia Pacific • Rest of the world Access Report Details @ https://www.marketresearchfuture.com/reports/advanced-authentication-market-4747 Intended Audience: • Software Developers • Testing • Cloud Providers • Banks • Database Solutions • IT Enablers About Market Research Future: At Market Research Future (MRFR), we enable our clients to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services. 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