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Addvocate Launches New Employee Advocacy Platform, Appoints New CEOSAN FRANCISCO --(Business Wire)-- Addvocate, the company that enables businesses' employees to become brand advocates, today announced the launch of its latest SaaS (News - Alert) based employee advocacy platform, Addvocate 2. This latest update includes new functionality that makes it easy for employees to consume and share content with their social networks. The company also announced the appointment of Piers Cooper as CEO. Cooper, a former Oracle (News - Alert) executive, joined Addvocate a little over a year ago as COO and was instrumental in building out the business, as well as guiding the company through its Series A funding round. Social media marketing and, in particular, employee advocacy is becoming a highly effective marketing channel. Recommendations that come from a known source are more effective than even the best targeted digital ads. According to a Nielsen study, 84% of consumers trust recommendations from people they know, compared to 42% who trust banner ads and only 37% who trust mobile text ads. "The promise of social media marketing is being realized with employee advocacy," said Cooper. "Social media is about making authentic human connections and we've built Addvocate 2 with that in mind." Cooper continue, "We believe that it's ineffective for marketing teams to 'force feed' employees with canned content and expect them to share it. If they do, it usually appears contrived and modern consumers are too savvy to respond well to this type of content. Addvocate gives a voice to employees and that's what incentivizes them to share. This type of authentic sharing creates much more engagement and will ultimately help companies build stronger brand equity." Addvocate 2 is a complete rebuild of the product. The interface has been modernized and streamlined, making it easy for users to interact with the platform. New and updated functionality includes:
Over 600 companies are using the original version of Addvocate and many are quickly migrating to Addvocate 2, including: Vology, Corporate Resource Services and Export Development Canada. "We evaluated several employee advocacy platforms and Addvocate stood out as the one that anyone across our organization could use, not just something for our marketers," said Brooke Ballard, head of digital marketing, CRS. "Addvocate is user-centric, intuitive and scalable. Our employees now have the ability to share what they want, in their own voice." About Addvocate Addvocate believes that great companies are defined by the people behind the brand name. With Addvocate's technology, companies can identify and empower their employees with our easy-to-use platform for creating and sharing amazing content across social channels. Want to learn more? Visit addvocate.com.
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