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Adamind Seeing Positive Growth Trends in Worldwide Mobile Content Market; Adamind to Present its Spire(TM) Production Suite to Local Operators and Networks around the World
[May 22, 2006]

Adamind Seeing Positive Growth Trends in Worldwide Mobile Content Market; Adamind to Present its Spire(TM) Production Suite to Local Operators and Networks around the World


PALO ALTO, Calif. --(Business Wire)-- May 22, 2006 -- Adamind Ltd., (LSE:ADA), a global supplier of software that enables mobile multimedia content and converged communication services, believes that there is a worldwide increase in adoption of mobile data services. According to a new report from Informa Telecoms and Media, the level of revenues contributed by data traffic globally is expected to rise from 12% in 2005 to 18% in 2010. The mobile content industry (including messaging) will be worth US$21.3 billion by the end of the year, and US$42.3 billion by 2010.



There is considerable focus by operators in these markets to increase their revenue from content such as ringtones, music, video clips, wallpaper and other personalization services. Adamind is strongly positioned to capitalize on this growth trend. Its Spire(TM) Production Suite is causing great interest among several leading international content providers and mobile operators and Adamind is expected to make several deployment announcements throughout 2006 and 2007.

As part of an Adamind road show in China that is taking place this week, the company will be presenting at the forthcoming China ELEComm 2006 exhibition to key content providers and mobile operators in the region. The exhibition takes place in China on May 24th, 2006.


Adamind will also be featuring its Spire(TM) Production Suite at the upcoming Mobile Entertainment Market (MEM) which takes place on May 24th and 25th in London. Adamind is a sponsor of the event and can be found at #B73. In addition, Yossi Hermush, VP Product Management, will be speaking at the Global Messaging Conference that will also take place in London on the 24th and 25th May and will address the "Benefits and IMS and Business Case for Mobile Operators". IMS is defined as IP Multimedia subsystem, the next generation infrastructure for content and messaging services over mobile and fixed line Internet networks.

Notes to the Editor:

About Adamind

Adamind (LSE:ADA) is a provider of software that enables mobile multimedia content and converged communications services. The company addresses the interoperability challenge that exists between different mobile devices to receive and process media rich content. The Adamind Spire(TM) platform provides media adaptation and enhancement software enabling service operators to successfully deploy messaging, content and next generation convergence services; generate new revenue streams; and drive key new value-added-services (VAS) enablers such as advertising, branding, DRM and anti-abuse support. With over 100 deployments in some of the world's major mobile operator networks and content providers such as Universal Mobile Music, Adamind is strategically poised to enable the promise of the Mobile Lifestyle revolution. Adamind has strategic relationships with major infrastructure vendors and system integrators including Ericsson, HP, IBM, Huawei, Accenture, LogicaCMG, Motorola, Openwave, Critical Path and CBOSS. www.adamind.com

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