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Acxiom Garners 15 Awards From the 2014 Internet Advertising Competition [Professional Services Close - Up]
[April 16, 2014]

Acxiom Garners 15 Awards From the 2014 Internet Advertising Competition [Professional Services Close - Up]


(Professional Services Close - Up Via Acquire Media NewsEdge) Acxiom, an enterprise data, analytics and software-as-a-service company, has been awarded 15 Internet Advertising Competition Awards (IAC) for their work with current customers including, Skype, Rodale and Sony among others.



According to a release, the recently launched Acxiom Audience Operating System (AOS) Launch campaign took home two awards, including Best Marketing Online Campaign and Outstanding Integrated Ad Campaign.

"The IAC wins support Acxiom's dedication to innovate and redefine 1:1 marketing at scale for our clients," said Bill Burkart, Acxiom's Vice-President, Digital Impact. "Digital Impact is a key component of the winning AOS solution which offers a new way for marketers, agencies and publishers to define, manage and reach targeted audiences across online and offline channels - allowing them to drive significantly improved results." "We are thrilled with this award because it acknowledges our dedication to serving customers as they engage with our brands," said Todd Leiser, Rodale, Senior Vice President, Business Intelligence. "The email newsletter was developed to serve the differentiated needs of the emerging population of digital magazine readers and it is a true example of the personalized and relevant experiences readers can expect from our brands." Digital Impact was central to the creation of several of these campaigns allowing cross-channel digital targeting and fostering a strong relationship with the consumer. Through a tighter integration into the AOS platform to meet the evolving needs of digital marketers, Digital Impact enables email marketers to move their existing audience segments into AOS in an anonymized, privacy- compliant manner. In turn, marketers can create multi-channel retargeting strategies using all of the AOS partner channels, including display advertising, mobile and television. A full list of Acxiom IAC wins include: 1. Best Magazine Online Newsletter campaign Men's Health iPad Newsletter 2. Best Mobile Online Newsletter campaign Men's Health iPad Newsletter 3. Best Retail Online Newsletter campaign Men's Health iPad Newsletter 4. Best Shopping Email message Sony Rewards Reverse Auction Responsive Emails 5. Best Computer: Software Email message campaign Welcoming the World to Skype 6. Best Mobile Email message campaign Welcoming the World to Skype 7. Best Telecommunication Email message campaign Welcoming the World to Skype 8. Best Health Care Online ad Health Care Provider Personalized Banner Campaign 9. Best Insurance Online ad Health Care Provider Personalized Banner Campaign 10. Outstanding Website Airline Customer Merge Microsite 11. Best Retail Email message Major Beauty Retailer Email 12. Best of Show Email message Major Beauty Retailer Email 13. Best Retail Email message campaign Major Beauty Retailer Tour Campaign 14. Outstanding Integrated ad campaign Acxiom AOS Launch 15. Best Marketing Online campaign Acxiom AOS Launch Acxiom is an enterprise data, analytics and software-as-a- service company.


More information: http://aos.acxiom.com www.iacaward.org/iac/winners.asp www.Acxiom.com www.iacaward.org ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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