TMCnet News
Active International Names Alan Izenman as Chief Digital Officer [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) Active has appointed Alan Izenman as Chief Digital Officer. According to a company release, in this newly created role, Izenman will be responsible for building and implementing emerging technologies throughout the firm. In particular, he will further the development of the company's programmatic offering, expanding and establishing partnerships with market leaders of this technology, and educating clients about programmatic's benefits. Izenman has served as Senior Vice President with oversight of the company's Integrated Digital and Print Media group for the past five years. "In recent years, we have seen a dramatic shift in the way that clients approach media strategy. We believe that both digital advertising, and the purchase of digital and linear media through programmatic technologies, will grow exponentially in importance," said Dennis Quinn, Executive Vice President. "We continue to invest significant resources to build out Active's programmatic offering, having seen success over the past year placing digital media programmatically for our clients. With Izenman at the helm, we will lead the corporate trade industry in programmatic media buying across linear and digital media." The company also announced the hiring of Jon Lumerman as Vice President of its Integrated Media group. Lumerman brings over 15 years of industry experience to Active, where he will oversee the day-to-day digital business, as well as planning, for the group. More information and complete details: www.activeinternational.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. [ Back To TMCnet.com's Homepage ] |