| [October 14, 2008] |
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AccuData Turns to smartFOCUS for CRM Solutions
LAS VEGAS --(Business Wire)-- smartFOCUS, the international multi-channel marketing software company, today announced its relationship with AccuData Integrated Marketing, a leading provider of direct marketing services that help companies identify prospects, capture new customers, and retain and grow existing customer relationships.
AccuData will offer smartFOCUS's Intelligent Marketing suite of software, known as smartMARKETER, as a valuable option for new and existing clients of its marketing services. SmartMARKETER offers a graphical analytic, campaigning and reporting environment that enables Marketers to more rapidly and efficiently design, create, execute and measure marketing campaigns.
"We chose smartFOCUS because it has an intuitive interface that puts the power to create and execute marketing campaigns onto the marketer's desktop, and reduces their reliance on their internal IT staff," said Ted Zollinger, Vice President-Client Relationship Manager for AccuData Integrated Marketing. "Our clients are gaining a powerful new resource."
AccuData also benefits from the versatility of smartFOCUS solutions, which offer a better combination of campaign selection and reporting within one tool, and an integrated feel between front-end selections and back-end analysis.
As a total solution, smartMARKETER will help AccuData clients maximize their marketing efforts with superior campaign management, analysis and reporting capabilities that are as effective as they are user-friendly.
"As a leader in its field, AccuData has committed to bring its clients the very best resources available to deepen customer relationships and grow their businesses," said Curt Bloom, Managing Director, International, for smartFOCUS. "smartFOCUS technology will play a valuable role in that commitment and help AccuData provide even more comprehensive solutions to its clients."
About AccuData Integrated Marketing
AccuData Integrated Marketing is a leading provider of direct marketing services that help companies identify prospects, capture new customers, and retain and grow existing customers. AccuData was founded in 1990, and currently employs more than 130 data consultants who have real-time access to major marketing information databases. The company is one of the largest providers of multi-sourced compiled marketing data and related data analysis services. This blend of resources allows AccuData to deliver extensive direct marketing products and strategies for all users of data solutions including resellers and end-users. www.accudata.com
About smartFOCUS
smartFOCUS (LSE:STF) is a leading international marketing software company that empowers marketers with the intelligence to drive high performance multi-channel campaigns and more valuable customer relationships. Its Intelligent Marketing solutions integrate off-line and on-line data, analysis, campaign and performance management to deliver better targeted more timely and relevant communications that increase campaign conversion rates and improve customer's insight.
smartFOCUS has over 600 customers and partners worldwide using its Intelligent Marketing suite of software including AAA, ABN AMRO, ASOS, Atos Worldline, Cendris, Centerparcs, EMI, Equifax, Fig Leaves, Harrods, Hilton International, NSPCC, Societe Generale and QVC.
smartFOCUS is headquartered in the UK, with operations in the US, continental Europe and Asia Pacific. www.smartfocus.com
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