AccuData Introduces Email Validation with AccuValid
Apr 06, 2012 (Close-Up Media via COMTEX) --
AccuData Integrated Marketing, a direct marketing data and solutions provider, announced a new email validation solution called AccuValid.
The Company said digital marketers have been seeking ways to enhance email marketing efforts, prove ROI and drive better long-term results for more than a decade. AccuData is addressing this need by providing AccuValid to help direct marketers achieve a clean and highly deliverable email database.
According to a release, AccuValid is an application that securely validates email addresses on websites, databases, and CRM systems or from within the AccuValid application. The solution offers the ability to clean and validate email addresses and identify invalid email addresses and 'Spam Traps'. It also identifies improperly formatted emails and, through a list append, can replace bad emails via electronic Change of Address (eCOA). These measures help protect against blacklisting, elevate IP/domain reputation, reduce list attrition, and increase the likelihood of inbox delivery. The process can help make digital marketing more effective and help maintain a better relationship with your email service provider (ESP).
"Delivery success rates have been a limiting factor for email marketing, until now. AccuData's clients have been asking us to help them more effectively incorporate email hygiene into their campaigns," said Rich Lancaster, CEO. "AccuValid is a robust solution our clients can now use to validate email addresses and have a high level of confidence that their prospect and client emails will make it to the inbox."
AccuData Integrated Marketing uses a full range of data resources, marketing analytics and database technology to accurately target qualified buyers and increase ROI.
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