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Acacia Subsidiary Buys Interactive TV Technology Patent
(Wireless News Via Acquire Media NewsEdge)
Acacia Research announced that its subsidiary, Acacia Patent
Acquisition, has acquired a patent relating to interactive TV
technology.
"As Acacia's licensing success grows, more companies are selecting us
as their partner for the licensing of their patented technologies,"
said Paul Ryan, Acacia Chairman and CEO. "Acacia is rapidly becoming
the leader in technology licensing and we continue to grow our base of
future revenues by adding new patent portfolios."
This patented technology generally relates to recording interactive TV
responses to specific broadcast material from specific users. This
technology can be used by advertisers to evaluate current advertisement
effectiveness and target buyers with future advertisements. This
technology can also be used by interactive television companies to
study subscriber viewing and interactivity behavior.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright ? 2008 Wireless News
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