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Aberdeen "Best Blogs of 2012" Showcases Research Content Reach Across Social Marketing Channels
BOSTON, MA, Dec 19, 2012 (MARKETWIRE via COMTEX) --
Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced
the availability of its eBook "Best-in-Class Blogs 2012: Aberdeen
Group Insights". The eBook features some of the year's best blog
postings from Aberdeen research analysts covering business and IT
topics across 16 industry-sector categories, ranging from Business
Intelligence, to Marketing Effectiveness, to Supply Chain Management.
Titles of featured blog entries include: "A Self-Service Cry for
Help: An Open Letter", "Does Social Matter ", "If the Phone Doesn't
Ring, It's a Laggard Calling: Telemarketing and Lead Management", "Is
Lead Scoring BS ", "Are You Winning in the Hidden Sales Cycle ", "The
Last Slice of Pizza -- What We Didn't Learn About Sales in
Kindergarten", "BYOD: Hidden Costs, Unseen Value", "Managed
Reporting: No, no, he's not dead, he's, he's restin'", "This Is Not
Your Father's Enterprise Network", "Did the Super Bowl Sack Your
Network's Performance ", "Three Talent Management Lessons for the US
Postal Service", "Yesterday you were a prospect; today you're just a
customer", "OOBA: So Call Me, Maybe", "Shredded Tweets", and many
others.
"The purpose of this eBook is to showcase Aberdeen's research
expertise as a source of powerful content marketing for B2B tech
marketers. Our analyst content -- whether in the form of research
papers, webinars, infographics or eBooks like this one -- is highly
valued by business and IT executives -- the very audience that B2B
tech marketers are trying to reach," according to Julie Zadow, Vice
President of Marketing for the Aberdeen Group. "We'd like the eBook
to raise the IT marketer's interest in the content we can create for
every aspect of their marketing strategy, across every vehicle in
their multichannel marketing plan, to influence key target prospects
at all points of the buying cycle."
The eBook also includes insights from the featured Aberdeen research
team members about what they believe are the critical elements
contained within a compelling blog posting.
To access the "Best-in-Class Blogs 2012: Aberdeen Group Insights"
eBook, visit http://goo.gl/PAB0S.
About Aberdeen Group
Aberdeen Group, a Harte-Hanks Company (NYSE:
HHS), is a full-service, multi-channel marketing services firm with
deep expertise in developing research-based technology marketing
content. Enabled by its team of more than 30 analysts covering 16
industry-sector categories, Aberdeen provides B2B marketers with
relevant content assets available in multiple formats that target
each stage of the customer buying cycle.
Aberdeen has offices in Boston and London. Harte-Hanks operates 25
offices in the United States, and has locations throughout
Asia-Pacific, Europe, and Latin America.
Copyright 2012 Aberdeen Group, Inc., a Harte-Hanks Company
451 D
Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617)
854-5200
Fax: (617) 723-7897
www.aberdeen.com
SOURCE: Aberdeen Group
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