| [May 22, 2007] |
 |
64% of Respondents Still Buy Music CD's Says Greenfield Online Survey, While 41% Like to Download Music from the Internet
WILTON, Conn. --(Business Wire)-- According to a recent Greenfield Online Fact of the Week survey of approximately 1,000 Internet respondents, 64% of total respondents still get their music the old fashioned way: purchasing CD's from a store.
Additionally, 41% of respondents download music from the Internet, with 53% of Internet downloaders ranging in age between 25 and 44 years old. Seniors, 55 and over, represented 11% of music downloaders. While iTunes(R) was cited as a download site of choice by 32% of music downloaders, 44% of those who download their music from the Internet declined to name a specific site.
No matter what source, the majority of respondents (58%) are spending between $0-$10.00 per month on music purchases. 24% said they are spending between $11-$20 per month on music purchases.
Fact of the Week is a free data service provided by Greenfield Online, Inc. To receive Fact of the Week data via email automatically, sign up at http://www.greenfield.com/agencypractice_signup.asp
Have topic ideas you'd like to see in our next Fact of the Week? Contact www.greenfield.com/factoftheweek
About the Survey
This survey was conducted utilizing the Greenfield Online Omnibus. The omnibus study is conducted twice a week among a Census-representative U.S. sample of 1,000 18+ year-old Greenfield Online survey respondents. Sample frame is selected based on Census data and selected by age, gender, and region. The margin of error for a randomly drawn sample this size is approximately +/-3%.
Trademark information: iTunes(R) is a registered trademark of Apple Inc.
About Greenfield Online, Inc.
Greenfield Online, Inc., headquartered in Wilton, CT, supplies the increasingly urgent demand of industry for better understanding of consumers around the world. Our proprietary innovative technology enables us to collect thousands of consumer opinions quickly and accurately, and to organize them into actionable form. We do this through our Internet survey solutions business in North America and Europe by collecting, organizing and selling consumer opinions via survey responses for our clients on a global basis. Through our Ciao comparison shopping portals we gather unique and valuable user-generated content via product and merchant reviews that help consumers and visitors to our Ciao portals compare prices and make purchasing decisions. For more information visit http://www.Greenfield.com or http://www.ciao-group.com. To join the panel to take surveys, visit http://www.greenfieldonline.com.
[ Back To TMCnet.com's Homepage ]
|
TMCnet LOGIN
Webinars
